Casa Verde Capital – MJNews Network

CANADA: C2 Montréal is proud to announce that Snoop Dogg will be a speaker at the 7th edition of its flagship event, which will be held from May 23 to 25, 2018 in Montreal, Canada at the Arsenal. The artist turned entrepreneur will take centre stage in the Big Top to discuss his entrepreneurial vision for the cannabis industry. Joining Snoop Dogg for the talk is Ted Chung, a media entrepreneur and Snoop’s business partner at Casa Verde Capital and co-founder of Merry Jane.

Snoop creates opportunities in a new industry
Snoop is the founder of the venture capital firm Casa Verde Capital, which makes early-stage investments in startups in the ancillary cannabis industry. Casa Verde has funded several major marijuana ventures in the agtech, financial services, health, technology, media sectors, among others. One of Snoop’s recent high-profile investments includes $2 million in funding for Canadian cannabis inventory management company Trellis.

Building a cannabis content empire
Snoop’s sizeable entrepreneurial footprint, however, extends well beyond the venture capitalist aspect. He is also the co-founder of Merry Jane alongside business partner Ted Chung. Offering editorial content focused on marijuana news, politics, business and culture, Merry Jane speaks for and to the global mainstream cannabis community. Strategic brand partnerships (with the likes of VICE, MTV, Reddit, Complex and more) are key to the creation and sharing of original news and video content, such as VH1’s popular Martha and Snoop’s Potluck Dinner Party TV series, featuring C2 Montréal 2016 alumni Martha Stewart.

With the impending legalization of marijuana in Canada, and the opening of the cannabis market in several jurisdictions across the U.S., Snoop Dogg has positioned himself as a leading voice on matters related to the business of cannabis.

Snoop Dogg Venture Firm Helps Analytical Cannabis Laboratory Expand Its Nationwide Footprint

CALIFORNIA: Cannalysis, a cannabis testing laboratory, announced today a seed investment led by Casa Verde Capital. As the premier cannabis testing lab in the market, Cannalysis harnesses technology to provide best-in-class service to some of the largest cultivators and brands in California.

With California’s adult-use regulations coming into effect next year, government-mandated third party testing will create a huge demand for services. However, many existing labs are not prepared to deal with this type of volume due to inferior technology, creating significant bottlenecks in getting clean product to market. As such, Cannalysis is poised to fill this gap, with industry leading, guaranteed three business-day turnarounds.

Having built a custom platform from the ground up, Cannalysis streamlines the testing experience and puts all data in the client’s hands, providing real-time tracking and sample status updates. Furthermore, beautiful and intuitive reporting enables Cannalysis to deliver the story behind the test results, something that customers genuinely appreciate.

In that vein, Kurvana, one of the largest cannabis brands in California had this to say on its relationship with Cannalysis. “They push our high volumes of samples through analysis without impact to quality or turnaround time, and they are willing to work with us to prioritize the results we need most. Placing value in collaboration and transparency, Cannalysis has exceeded our expectations and raised our standards.”

“With a tech-first approach, Cannalysis has quickly established itself as one of the leading lab platforms in California. This approach has also positioned Cannalysis to quickly scale and establish JV partners around the country,” said Karan Wadhera, managing partner at Casa Verde Capital. Mr. Wadhera continued, “in fact, the first Cannalysis JV will come online in Portland early next year and we’re eager to secure new partnerships across the country to help extend the Cannalysis brand.”

Brian Lannon, CEO of Cannalysis, echoed these remarks, saying “we are at an inflection point for this industry and we are ready to expand. Having a marquee investor and strategic partner like Casa Verde, will be instrumental in helping us achieve our growth objectives.”