- The breakdown of men and women cannabis consumers and industry leaders, and how that may impact marketing implications.
- Cannabis branding, messaging, creative, and product preferences of men vs. women.
- Packaging appeal of men vs. women and how that can impact your brand.
NEVADA: It was a night of historic firsts. Last week’s Foyd Mayweather vs. Conor McGregor ‘Money Fight’ in Las Vegas between created unprecedented paydays for the two biggest fighters on the planet, and generated record-breaking gate and pay-per-view figures. Viewership of the Showtime PPV event exceeded expectation, intermittently overwhelming transmissions in some locals. Collectively, nearly one in six Americans watched the fight, in addition to millions of viewers worldwide.
All those eyeballs presented an outstanding branding opportunity for POTN and Diamond CBD, who sponsored a couple of the contenders in fights leading up to the featured bout.
“In consideration of what is paid for a 30 second commercial spot, during a comparable sporting event, we believe that this is one of the most exciting opportunities for public exposure that Diamond CBD and POTN have ever experienced,” said Gary Blum, Chief Executive Officer. “We are proud to have been part of this event through these sponsorships. We enjoyed joining the millions of viewers during the event, and are pleased to have successfully executed this aspect of our marketing strategy.”