Wink-in-Weed: Ladies and Gentleman, It’s Show Time!

By David Rheins February, the coldest and shortest month, arrives next week and that means the beginning of trade show season for those of us in the cannabis industry. Here at the Marijuana Business Association, we’ll be kicking off the month at the Cannabis Collaborative Conference (formerly known as the Creative Cannabis Conference) in Portland, Oregon on Read the full article…

Trade Show Growing Pains And Headaches Continue To Mount

COLORADO:  Earlier this year, I wrote a piece called Trade Show Mania that outlined the relative inefficiency of, as an ancillary business provider, solely relying on event marketing to reach your target buying audience to attain adequate reach and frequency. After attending 4 of the last 5 major events positioning themselves as business-to-business events, it is really Read the full article…