Eaze Releases 2020 State Of Cannabis Report: “How Cannabis Consumers Responded To Crisis”

Analysis of consumer choices in 2020 across the world’s largest cannabis market offers important lessons for emerging markets nationally and globally

CALIFORNIA:  Eaze, California’s largest legal cannabis marketplace, today released its sixth annual Eaze Insights State of Cannabis Report. The 2020 report, “How Cannabis Consumers Responded to Crisis”, looks at aggregate consumer trends driving the world’s largest cannabis market in a year rocked by unprecedented cultural, economic and public health challenges.

The report aggregates Eaze’s proprietary data to illustrate the behavior of the over 400,000 consumers who purchased via the platform in 2020. With 6.5 million legal deliveries completed to-date, Eaze can offer unique insights into how 2020 impacted consumption, uncovering patterns that can be generalized to markets nationally and globally.

Key findings include:

  • Consumers relied on cannabis delivery during quarantine. Consumer demand driven by COVID-19 led to significant increases in the number of new deliveries and order size.
  • Calls for social justice elevated equity brands. 2020 saw a greater demand for social equity products, underscoring increased consumer awareness – especially among customers over age 30 – about the importance of BIPOC-owned brands.
  • Edibles won the year. Edibles became the most popular product category across major markets and age groups, reflecting the public health focus on COVID’s respiratory impacts. Cannabis drinks especially benefited from the shift to Zoom socializing.
  • A tough holiday season increased consumption. Consumers used more cannabis over the 2020 winter holidays, when many celebrated without their families.
  • Cannabis helped us stay sexy at home. Consumers increasingly relied on weed to increase their sexual satisfaction during stay-at-home orders.
  • Cannabis won the 2020 election. Cannabis legalization in Arizona, New Jersey, Montana and South Dakota united voters on both sides of the aisle and outpaced presidential candidates in key states. In Arizona, Mississippi and New Jersey, cannabis got more votes than either presidential candidate. Consumer anxiety, meanwhile, fueled a demand uptick as votes were tallied.

“In this crisis year, cannabis emerged as an essential product and a unifying political issue,” said Ro Choy, CEO of Eaze. “Consumers relied on delivery during the pandemic and policymakers in emerging markets should look at the data and anticipate how robust demand for legal delivery will work in their communities. The report also shows consumer excitement for social equity brands, affirming that putting money in the pockets of BIPOC entrepreneurs is good business and a direct way to address the War on Drugs.”

The full report can be found here.

Pre-Christmas Cannabis Sales Expected To Hit $400 Million, New Years Sales To Top $81 Million

COLORADO:  Business intelligence from Akerna, an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning software technology, estimates cannabis sales to spike this holiday season.

“To determine how the Christmas and New Year’s holidays would affect cannabis sales nationally, we took a look at last year to see how sales have been influenced by these holidays,” explains James Ahrendt. “For example, the Friday before Christmas was the second largest single sales day of 2019, while the 7-day period leading up to Christmas was 15% higher grossing than the weekly average of 2019.”

Farmer Tom Lauerman in festive garb

Akerna anticipates that in the week leading up to the start of the Christmas holiday (12/18-12/24), weekly average cannabis sales will increase 15%, generating $400 million.

The Friday preceding Christmas (12/18) will most likely be the largest sales day of the month, experiencing a 74% surge in sales. New Year’s Eve is expected to experience a 68% increase in sales, generating $81 million. The average order total is predicted to be $7 higher than the 2020 average, with adult-consumers spending $79 and medical patients spending $121.

Additional Holiday Season Predictions

Sales by product type:

  • Flower – 45%
  • Cartridge/Pens – 31%
  • Concentrates – 13%
  • Infused Edibles – 9%
  • Other – 2%

Sales by gender

  • Male – 64%
  • Female – 36%

Sales by age

  • Under 30 – 28%
  • 30-40 –30%
  • 40-50 – 19%
  • 50-60 –13%
  • Over 60 – 10%

Survey Finds Changing Cannabis Consumer & Consumption Habits

MASSACHUSETTS:  A new survey conducted by The Harris Poll on behalf of Curaleaf Holdings, Inc., a leading U.S. provider of consumer products in cannabis, finds that 42% of adults aged 21+ who have ever consumed cannabis have started or increased their consumption since the beginning of the pandemic.

According to the survey by the independent pollster, conducted online in October 2020 among nearly 2,000 U.S. adults aged 21+, the main reasons many Americans have chosen to start or increase their cannabis consumption since the pandemic began include:

  • to reduce stress and anxiety (54%; women (64%) and men (47%))
  • to relax (50%; women (50%) and men (49%))
  • to help them sleep (48%; women (52%) and men (45%))

This shift in consumption habits extends to parents of children under 18 (“parents”). In fact, more than half (52%) of parents who have ever consumed cannabis say they have started or increased their cannabis consumption since the beginning of the pandemic, compared to 33% of those who are not parents of children under 18. These moms and dads of children under 18 are also more likely to consume cannabis primarily for medical use (58% vs. 44%).

The survey also found that more than half (57%) of parents with children under 18 who have ever consumed cannabis have reduced or replaced their alcohol consumption with cannabis since the start of the pandemic.

Overall, amongst all adult cannabis consumers aged 21+, 45% say they have reduced or replaced their alcohol consumption with cannabis, and one-third (33%) of those who consume cannabis for adult use say they prefer cannabis to alcohol.

“Educating consumers around cannabis consumption is so important,” said Stacia Woodcock, PharmD and Dispensary Manager for Curaleaf in New York. “Curaleaf’s pharmacists and committed dispensary associates make it a priority to educate our patients and consumers and help them find the right products to make cannabis a part of their lives.”

The survey results come as the cannabis industry continues to become destigmatized and evolve into an increasingly mainstream role within society. Governors across the country designated the industry an “essential service” throughout the pandemic, acknowledging the important role cannabis plays serving the health and wellness needs of consumers. In November, voters in five states approved ballot measures expanding access to cannabis. Medicinal cannabis will be available in 36 states and adult-use in 15 states and Washington D.C.

“Since the start of the pandemic, we have seen an increase in new consumers at our dispensaries with more people exploring cannabis,” said Joe Bayern, President of Curaleaf. “The liberalization of the plant — and the increasing diversity among consumers who enjoy it — will continue as the general public become more interested in incorporating cannabis into their health and wellness routines.”

The survey also found similarities in cannabis consumption regardless of educational level or marital status, and across different regions of the country.