By Kerri Accardi Turn on the TV at home, listen to the radio in the car, or surf the internet anywhere and you will be feed a steady diet of drug ads. Some are so frequent that you can recite the side effects by heart. But where are the cannabis ads? Why aren’t legal cannabis Read the full article…
By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…
By David Rheins “We lose a little on every sale, but make it up in volume.” The famous failed business strategy harkens back to the heady dot.com days when star-struck venture capitalists backed wild-eyed technologists at crazy valuations, betting on low-revenue/no-revenue ventures to capture valuable “market share” in the emerging digital economy. Back then the Read the full article…
WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products. Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970’s sensibility into the modern era of integrated digital marketing. Meeting the growing need Read the full article…