Cannabis Marketing — Not Just Blowing Smoke

In the world of ‘Fake News’ real voices do matter. And the story of a person using cannabis to manage a medical condition moves the discussion beyond stoner jokes.

By Kerri Accardi Turn on the TV at home, listen to the radio in the car, or surf the internet anywhere and you will be feed a steady diet of drug ads. Some are so frequent that you can recite the side effects by heart. But where are the cannabis ads? Why aren’t legal cannabis Read the full article…

The Wink In Weed: Woodstock Nation Goes to Pot

Pot Culture is Pop Culture

By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…

The Wink in Weed: The Sock Puppet of Pot

“We lose a little on every sale, but make it up in volume

By David Rheins “We lose a little on every sale, but make it up in volume.” The famous failed business strategy harkens back to the heady dot.com days when star-struck venture capitalists backed wild-eyed technologists at crazy valuations, betting on low-revenue/no-revenue ventures to capture valuable “market share” in the emerging digital economy. Back then the Read the full article…

Hmm..Did You Know Shifts Perceptions With Rich Media Cannabis Portal

“HDYK will shift consciousness and change the way people perceive our miracle plant. It will give the industry a place to share their products and information while providing the knowledge to those seeking."

WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products. Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970′s sensibility into the modern era of integrated digital marketing.   Meeting the growing need Read the full article…