Eaze Releases 2020 State Of Cannabis Report: “How Cannabis Consumers Responded To Crisis”

Analysis of consumer choices in 2020 across the world’s largest cannabis market offers important lessons for emerging markets nationally and globally

CALIFORNIA:  Eaze, California’s largest legal cannabis marketplace, today released its sixth annual Eaze Insights State of Cannabis Report. The 2020 report, “How Cannabis Consumers Responded to Crisis”, looks at aggregate consumer trends driving the world’s largest cannabis market in a year rocked by unprecedented cultural, economic and public health challenges.

The report aggregates Eaze’s proprietary data to illustrate the behavior of the over 400,000 consumers who purchased via the platform in 2020. With 6.5 million legal deliveries completed to-date, Eaze can offer unique insights into how 2020 impacted consumption, uncovering patterns that can be generalized to markets nationally and globally.

Key findings include:

  • Consumers relied on cannabis delivery during quarantine. Consumer demand driven by COVID-19 led to significant increases in the number of new deliveries and order size.
  • Calls for social justice elevated equity brands. 2020 saw a greater demand for social equity products, underscoring increased consumer awareness – especially among customers over age 30 – about the importance of BIPOC-owned brands.
  • Edibles won the year. Edibles became the most popular product category across major markets and age groups, reflecting the public health focus on COVID’s respiratory impacts. Cannabis drinks especially benefited from the shift to Zoom socializing.
  • A tough holiday season increased consumption. Consumers used more cannabis over the 2020 winter holidays, when many celebrated without their families.
  • Cannabis helped us stay sexy at home. Consumers increasingly relied on weed to increase their sexual satisfaction during stay-at-home orders.
  • Cannabis won the 2020 election. Cannabis legalization in Arizona, New Jersey, Montana and South Dakota united voters on both sides of the aisle and outpaced presidential candidates in key states. In Arizona, Mississippi and New Jersey, cannabis got more votes than either presidential candidate. Consumer anxiety, meanwhile, fueled a demand uptick as votes were tallied.

“In this crisis year, cannabis emerged as an essential product and a unifying political issue,” said Ro Choy, CEO of Eaze. “Consumers relied on delivery during the pandemic and policymakers in emerging markets should look at the data and anticipate how robust demand for legal delivery will work in their communities. The report also shows consumer excitement for social equity brands, affirming that putting money in the pockets of BIPOC entrepreneurs is good business and a direct way to address the War on Drugs.”

The full report can be found here.

WM Holding Company, the Leading Technology Platform to the Cannabis Industry, to List on Nasdaq Through Merger With Silver Spike Acquisition Corp.

  • WM Holding Company, LLC (“WMH” or “WM Holding”) operates Weedmaps, the leading online listings marketplace for cannabis consumers, and WM Business, a comprehensive software-as-a-service (“SaaS”) subscription offering for cannabis retailers and brands
  • The merger advances WM Holding’s mission to power a transparent and inclusive global cannabis economy and capitalize on its position as the largest technology provider in the sector
  • The estimated post transaction equity value of the combined Company is approximately $1.5 billion and provides up to $575 million of gross proceeds through the approximately $250 million of cash held-in-trust by Silver Spike Acquisition Corp. and a fully-committed common stock PIPE of $325 million
  • As a result of outsized demand, the PIPE offering was significantly oversubscribed and upsized, including investment from funds managed by AFV Partners, the Federated Hermes Kaufmann Funds and Senvest Management LLC along with a $35 million commitment from Silver Spike Capital
  • WM Holding’s executive officers will retain 100% of their equity in the combined company, which will have approximately $100 million of cash on hand after closing

CALIFORNIA: WM Holding Company, LLC and Silver Spike Acquisition Corp., a publicly-traded special purpose acquisition company, announced today a definitive agreement for a business combination that would result in WMH becoming a public company. The combined company will be led by Chris Beals, Chief Executive Officer of WMH, and is expected to remain listed on the Nasdaq Stock Market.

Company Overview

Founded in 2008, WMH operates Weedmaps, the leading online listings marketplace for cannabis consumers and businesses, and WM Business, the most comprehensive SaaS subscription offering sold to cannabis retailers and brands. The Company solely provides software and other technology solutions and is non-plant touching. WMH has grown revenue at a CAGR of 40% over the last five years and is on track to deliver $160 million in revenue and $35 million in EBITDA for 2020.

The cannabis market in the U.S. is expected to double over the next five years as the majority of U.S. adults support having legal access to cannabis. Despite these expectations of growth, cannabis users in the U.S. are still a small sub-segment of the population today, and retail density is still low across the majority of states with regulated legal cannabis markets. The regulations related to these markets are often complex and disparate across states as well as cities and counties within regulated states. Cannabis itself is a highly complex and non-shelf stable consumer product. These dynamics present a challenging and sometimes uncertain environment for consumers seeking legal cannabis products and for businesses selling to cannabis users while operating in a compliant fashion.

WMH addresses these challenges with its Weedmaps marketplace and WM Business SaaS subscription offering. Over the past 12 years, Weedmaps has grown to become the premier destination for cannabis consumers, with over 10 million monthly active users and over 18,000 business listings across every U.S. state, the District of Columbia and Puerto Rico with a legal cannabis market. Clients of the Company maintain listings in 9 international countries outside of the U.S. Through the Weedmaps website and mobile apps, WMH provides consumers with information regarding cannabis retailers and brands, as well as the availability of cannabis products, facilitating product discovery and online order-ahead for pickup or delivery by participating retailers.

The Company’s cloud-based WM Business SaaS subscription offering provides cannabis retailers with an end-to-end operating system to access valuable users, grow sales and scale their businesses at a compelling return-on-spend. This “business-in-a-box” functionality ranges from integrations supporting product menus that have online order-ahead, delivery order fulfillment software, data & analytics, a point-of-sale solution and a wholesale marketplace. WMH has been investing in and optimizing its WM Business software solution to also facilitate compliance for businesses amidst the complex, disparate and constantly evolving regulations governing the cannabis industry. Underlying this compliance functionality is a proprietary and sophisticated rules engine that is a core underpinning of the WM Business SaaS platform.

Chris Beals, WMH’s Chief Executive Officer, will continue to lead the Company along with the existing management team. Silver Spike’s CEO and Chairman, Scott Gordon, will join the merged company’s Board of Directors upon completion of the transaction.