WASHINGTON: Leafly, the world’s leading destination to help people discover, find and buy cannabis, today announced the hiring of Kirk Beardsley, an accomplished Fortune 500 retail executive, to the role of Chief Operating Officer. As COO, Beardsley will lead sales, marketing, and business innovation for Leafly.
“Kirk’s track record of helping some of the world’s leading brands build and scale multi-billion-dollar digital retail and marketplace businesses will help us fulfill our mission of becoming the destination for people interested in finding and buying legal cannabis,” said Leafly CEO Tim Leslie. “The legal cannabis market offers a substantial and growing opportunity, and Kirk has the experience to help us capitalize on our already strong momentum.”
Beardsley brings more than 20 years of experience dedicated to digitally infused commerce, most recently as Executive Vice President of Strategic Growth and Head of Trunkclub at Nordstrom. In his eight years at Nordstrom, he held key transformation roles including EVP of Marketing, EVP of Enterprise Technology and Innovation, and EVP of E-commerce and Online Merchandising. Prior to Nordstrom, he led global e-commerce at Microsoft Store and has held multiple leadership roles at Amazon.
“Over the course of my career I’ve had the privilege of leading all aspects of some of the world’s most influential consumer marketplaces,” Beardsley said. “I look forward to bringing those capabilities to Leafly to help more people get information and access to legal cannabis products that support their lifestyle.”
Leafly’s mission is to help people around the world discover, find and buy the best cannabis products for them. Consumers can use Leafly’s website and mobile app to learn about the right products for their lifestyle and wellness needs, find those products safely and efficiently, and buy them from licensed and regulated dispensaries or retail stores.
With more than 10 million monthly site visitors and more than 1.4 million user-generated strain, product and licensed dispensary reviews, Leafly has one of the largest and most engaged audiences in the cannabis industry.