COLORADO: The state government and the marijuana industry in Colorado are working to educate people about how to use pot safely. But in the high Rockies, one community is taking matters into its own hands.
The local sheriff in Aspen is leading an education effort that targets skiers and snowboarders flocking to the winter resort. And the sheriff isn’t waiting until visitors hit the slopes — their education starts at the airport with pamphlets on marijuana.
“It’s the brochure rack, and it has information on everything from trails on the ski areas to a day at the Aspen Club and, now, the local guide to retail marijuana,” says Pat Bingham, a spokesperson for the airport.
She says the brochure on legalized pot isn’t all that popular.
“We haven’t had to refill this thing, I don’t think, once yet, but our busy season is yet to come,” she says.