Grateful Dead’s Mickey Hart Partners With Left Coast Ventures To Introduce Mind Your Head Cannabis Brand

CALIFORNIA: Today, three-time GRAMMY winner and Grateful Dead drummer Mickey Hart announces the launch of Mind Your Head, an innovative cannabis brand produced in California in partnership with Left Coast Ventures. Mind Your Head is inspired by the groundbreaking culture of creativity and community that Hart helped create and continues to foster through his art and his band, Dead & Company, which launches their summer tour on May 31st at Shoreline.

The Mind Your Head brand’s first product offering is Magic Minis, pre-rolled whole-flower joints packaged in a tin adorned with Hart’s celebrated artwork. These collectible tins are available in select Bay Area dispensaries:

  • Urban Pharm (San Francisco)
  • Sparc (San Francisco)
  • Berkeley Patients Group (Berkeley)
  • Hi-Fidelity (Berkeley)
  • Airfield Supply Co. (San Jose)
  • Mercy Wellness (Cotati)

With the Mind Your Head cannabis brand, Hart is seeking to share an essential part of the inspiration behind his work as a musician and artist that created a cultural phenomenon with The Grateful Dead.

“Cannabis is about opening the mind by inspiring intellectual curiosity and breaking free from ordinary thinking,” Hart said. “Throughout my life, cannabis has played an important role in inspiring creativity and I hope that Mind Your Head cannabis activates others to find their own dimension of creativity. It’s about transporting your mind, connecting with the rhythm of your body and getting into the zone.”

Mind Your Head Magic Minis feature Chemdog, a legendary strain discovered outside a Grateful Dead show on Shakedown Street in 1991 by a loyal fan now known as ‘Chemdog.’ The namesake strain of cannabis is renowned for boosting artistry and mindfulness. True to Hart’s vision, the Chemdog strains produced for Magic Minis were mindfully grown, pursuing kindness and care in cultivation practices.

“As a loyal Deadhead, I’m proud to see Chemdog featured in the first product from Mickey Hart,” said Chemdog. “It plays an important role in Grateful Dead history and I think it’s exciting that Mickey is bringing it full circle to fans and cannabis enthusiasts in Mind Your Head.”


Willie’s Reserve Available Now In California

CALIFORNIA: Award-winning music legend and marijuana activist Willie Nelson announces the launch of his Willie’s Reserve cannabis brand in California. Flow Kana, the premier sustainable sun-grown cannabis provider that embraces the small farmer ecosystem, was selected as the Willie’s Reserve partner in California. Available in select California dispensaries now, cannabis enthusiasts can enjoy Willie’s Reserve Legendary Stash of packaged flower and signature Ready Roll pre-rolled joints from Flow Kana’s network of independent heritage farms in Humboldt and Mendocino Counties.

Throughout his career, Nelson has served as the face of responsible marijuana use and has never wavered from his mission to build fair and profitable business with a positive impact on cannabis culture.

“California has a progressive way of thinking and they’ve decided that cannabis is a positive plant to have in the land which is what I’ve always believed,” Willie Nelson said. “And know we’ve come pretty damn far. From the point where they’d put you in prison for life for a seed to where we are now, which is a lot of progress.”

The boutique strains are hand selected, Willie-tested, and will be the first craft cannabis strains offered by Willie’s Reserve to be available in the Golden State in early spring 2018. Each strain is cultivated on independent farms in small batches, using only organic inputs, and under full sun in California’s premier cannabis growing regions of Northern California.

“California has a unique gift of thousands of small cannabis farms that have been cultivating for generations and Flow Kana is focused on bringing their sustainable, sungrown cannabis to market,” said Michael Steinmetz, Flow Kana CEO and co-founder. “It is an honor to partner and power the Willie’s Reserve and other brands that share the value of building a better and more sustainable cannabis industry.”

The carefully selected Willie’s Reserve strains are processed, packaged, and distributed throughout California from Flow Kana’s Flow Cannabis Institute, the world’s first cannabis campus and processing center dedicated to the small-batch craft cannabis farmer. Flow Kana offers partners a range of distribution and white label co-packing services to companies who strive to provide consumers with premier clean, compliant, and sustainable products.

Beginning this month, Willie’s Reserve is available at these select retailers in California: Medithrive in San Francisco, 7 Stars Holistic Healing Center in Richmond, Ojai Greens in Ojai, Desert Organic Solutions Collective in Palm Springs, Torrey Holistics in San Diego, Green Goddess Collective in Venice Beach, Little Trees in Arnold, Airfield Supply Co. in San Jose, and Big Sur Canna+Botancials in Carmel-By-The-Sea.


Orchid Essentials, National Cannabis Brand Launches In California

CALIFORNIA:  Orchid Essentials, an Irvine based national cannabis brand is launching in California on Saturday August 26th at 420 Central, a premier Santa Ana dispensary. Orchid launched in Oregon on August 15th and has seen incredible market response to their lineup of products. Orchid’s mission is Creating the Highest Standards in the Cannabis Industry and they are true to that commitment, as one of the only products in California passing pesticide screenings. Orchid is committed to safety, efficacy, and quality THC and CBD products that truly set the high water mark.

Orchid is co-founded and managed by Corey Mangold and Rene Suarez. Corey Mangold is also the co-founder and Principal of Gigasavvy, a booming creative marketing agency in Irvine based in a historic building that has it’s own bar and bowling alley. Gigasavvy has been featured in the OCBJ as Top 10 Places to Work in OC for three of the last four years. Rene Suarez is a former owner of Space Jam, one of the largest brands in the vaporized e-juice industry. With their experience in product development, engineering, branding and advertising, Orchid has seen amazing market response and is poised to be a leading national brand in the cannabis industry. Orchid’s executive leadership team is comprised of industry leaders coming from diverse backgrounds including Dell, Apple, Kendal Floral and other enterprise organizations.

This Saturday from 10:00 am – 2:00 pm Orchid will be celebrating it’s California launch at 420 Central, a premier licensed dispensary in Santa Ana owned by Robert Taft, a leading activist and lobbyist in the cannabis industry. Expecting over 400 people, this event will show the legitimacy, organization, and diverse demographics that make up the cannabis industry and users of cannabis. The event will also be attended by social media influencers, cannabis users, business owners, and the executive team at Orchid Essentials which will be available throughout the day for interviews. There will also be complimentary tacos, raffles, games, and educational sessions.

Trailer Park Boys Choose OrganiGram as Strategic Cannabis Partner

CANADA: OrganiGram Holdings announced that it has been chosen as the exclusive Canadian cannabis producer, business partner and brand developer for Nova Scotia-based Trailer Park Boys (“TPB”).

As part of the agreement, OrganiGram will work with the team at TPB Productions Ltd. to develop branding, packaging, and a competitive product portfolio targeted towards recreational marijuana consumers and distributed exclusively by OrganiGram. The deal also includes product placement opportunities as well as branding of peripheral cannabis items.

“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we’re incredibly excited at how the partnership will come to life,” said Ray Gracewood, Chief Commercial Officer at OrganiGram.

Trailer Park Boys have become a well-known name within the Canadian entertainment landscape since first appearing on air 1999. Following their agreement with Netflix in 2014, TPB audiences have expanded exponentially into the United States and beyond.

“We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on maintaining that commitment in the future at OrganiGram. But we also need to be strategic about the opportunities that will be afforded to us with the advent of recreational use in Canada. Brands will play a key role within the cannabis market space, and we’re devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we’re prepared,” added Gracewood.

“We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada. After our initial meeting with the Maritime based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward,” said Louis Thomas, President of Sonic Entertainment Group, representing TPB Productions Limited in this transaction.

The agreement, which has an initial term of five years, encompasses an exclusive product and branding partnership in Canada in exchange for consideration that includes a combination of cash royalties and other non-monetary consideration.