Aurora Cannabis Increases Cornerstone Investment in Cannabis Retailer Choom with Additional $20,000,000

CANADA: Aurora Cannabis and Choom Holdings, an emerging adult use cannabis company that has secured one of the largest retail networks in Canada, have announced that the companies have completed a non-brokered private placement of a debenture in the principal amount of $20,000,000 in Choom by Aurora, convertible into common shares of Choom at a conversion price of $1.25 per Common Share, with a four year maturity date. Aurora has also secured the right to acquire up to 40% of the Company at $2.75 per Common Share.

Choom is currently developing a network of retail stores which will feature a curated selection of products from various licensed producers with a strong focus on elevated customer experiences. Choom has secured the rights to 45 retail opportunities across Western Canada, rapidly expanding its commercial presence in highly strategic locations. This includes a total of 45 applications submitted, with 27 development permits and 18 building permits received from the various municipalities. In all cases the retail opportunities are subject to the necessary provincial and municipal government approvals.

With the investment from Aurora, Choom intends to accelerate its sophisticated retail channel expansion in the Canadian adult use market, and is committed to establishing Choom as a dominant national cannabis retail brand.

“Choom has developed a strong brand identity that radiates throughout its developing network of retail stores, which is well aligned with Aurora’s overall adult usage strategy,” said Terry Booth, CEO of Aurora. “Through this strategic investment, Aurora further diversifies its retail strategy, with additional retail opportunities across Western Canada, and future potential opportunities in the Ontario market. We are pleased to increase our stake in Choom and support them as they execute on introducing their unique retail brand to Canadian cannabis consumers.”

Chris Bogart, President & CEO of Choom, added, “This is a transformational investment from Aurora, one of the world’s leading cannabis companies, that helps accelerate our growth and expand our retail footprint to be one of best positioned and largest retailers in the country. Aurora’s continued confidence and investment allows Choom to provide high quality cannabis to a broader market of consumers across the entire country and expedite our expansion and the roll out of store openings.”

Aurora Cannabis Increases Stake In Hempco To 35%

CANADA: Aurora Cannabis and Hempco Food and Fiber announced that Aurora has exercised 10,558,676 warrants to purchase common shares of Hempco for total proceeds of $4.3 million to Hempco. Consequent the warrant exercise, Aurora now owns 21,117,352 Hempco common shares, reflecting an ownership interest of approximately 35%.

“With this further investment by Aurora we are now very well capitalized to accelerate our various strategic initiatives to drive growth at Hempco,” said Diane Jang, CEO of Hempco. “Since taking the helm at Hempco, we have made a number of tactical and strategic moves that position the company well to take advantage of a number of opportunities in the health lifestyle food supplements market, as well as for the pet and equine markets. Additionally, with the positive vote on the second reading of Bill C-45 in the Senate, implementation of the new Cannabis Act is that much closer, which would position us very well for whole-plant utilization and further acceleration of our business plan. These funds, and the presence of a large, stable shareholder, puts Hempco in a strong position to pursue a multitude of opportunities and create further shareholder value.”

Terry Booth, CEO of Aurora, added, “This additional investment in Hempco was anticipated from Day 1 of our strategic partnership. We are pleased with the work done by Diane and her team, and look forward to supporting Hempco’s growth initiatives and capitalizing on the multiple opportunities this partnership creates for us. In addition to the warrants exercised, we intend exercising our option to buy founder shares, and take our position to north of 50%.

Metro Cannabis Sues Aurora After Being Denied Retail Marijuana License For Cannamart

COLORADO:  The city of Aurora “manipulated the process” of selecting who would receive a license to sell recreational marijuana in the city, according to a lawsuit filed Tuesday by a business owner who was denied a license.

In the suit, Metro Cannabis, which sought to open a recreational pot shop called Cannamart, claims that Aurora miscalculated who should receive a license by improperly rounding scores.

Metro Cannabis subsequently said in the lawsuit that a hearing officer for the city who heard the company’s appeal acknowledged “a clear mathematical error” but denied the license anyway.

The lawsuit, filed in Adams County District Court, is the first legal challenge of Aurora’s convoluted process of awarding recreational marijuana licenses based on a point system.

First Aurora Recreational Marijuana Shop, Euflora, To Open Monday

COLORADO:  Aurora‘s first recreational marijuana shop is set to open Monday morning.

Euflora, on the 6000 block of South Gun Club Road, is planning a soft opening for 10 a.m.

The city, which began allowing recreation sales on Oct. 1, has issued 21 licenses for the shops starting at the end of August. Aurora approved recreational sales in May.

Aurora does not allow medical marijuana sales.