Apple “WeedWatch” Ad To Be Featured In Marijuana Green Pages

WASHINGTON – A clever parody ad showcasing Apple’s canna-friendly chronometer, iWatch,  has taken out a full page ad in the upcoming Marijuana Green Pages business directory.  Seattle-based multi-media company Higher Ground released the “WeedWatch” ad to coincide with the April 20th pot holiday, “4/20”, and the release of the Apple Watch on April 24th.

The ad, featuring a photo of the iWatch with the simple text, “Time for a Change: Legalize It” will appear in a Premium Position of the Marijuana Green Pages in the Wearable Technology section.

“The Apple Watch is a revolutionary product, and the legalization of marijuana in States across the country is also a revolutionary movement,”notes Higher Ground Editor-in-Chief Michael A. Stusser. “The message of our parody is as simple as the solution to the War on Drugs: Legalize It.  It’s time to end Prohibition, and legalize, regulate and tax cannabis at the federal level. I can think of no better place to showcase this powerful message than as a full page ad in  a premium position in the Marijuana Green Pages, the most authoritative business directory of legal cannabis businesses ever created. The Weed Watch just had to be represented.”

One of the most innovative features of Apple’s Watch is the ability for users to customize the face of the device, and add additional information. In Higher Ground’s parody, they have taken the liberty to do just that! The watch face is full of humorous and advocacy-related apps including NORML (National Organization for the Reform of Marijuana Laws), SXSW, Leafly (a Yelp-like mobile app for marijuana), 7-11, Cannabis News Network, and Doritos. The time? 4:20.

Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue”and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 600,000 Americans are arrested every year for marijuana-related offenses.

The launch of the Apple Watch continues to garner significant media coverage, as it is the first new product device from Apple since CEO Tim Cook took over the company. PreOrders for the iWatch began on April 10th, selling over a million units, and will begin shipping on April 24th. Using guerilla-style marketing, In addition to the Marijuana Green Pages, Higher Ground’s WeedWatch campaign will appear on posters, leaflets and mobile billboards adjacent to Apple stores nationwide.

ABOUT HIGHER GROUND

Higher Ground produces the world’s first satirical news program about the legalization movement, along with a newspaper column and website. A multi-media company, Higher Ground creates highly-produced video assets including a flagship program (a mix between The Daily Show and CNN, just without that annoying Wolfe Blitzer fellow), a syndicated column on the legalization movement, a comprehensive and entertaining news website, events (Cooking with Cannabis!), along with viral social-media parodies.

Higher Ground has created a variety of videos and parodies that attempt to vaporize stoner-cliches (including a ReMix of Cheech & Chong’s iconic “Up in Smoke”), while also educating the public on the changing landscape of legalization. Along with their YouTube videos, the company has repurposed posters from the Reefer Madness era with an Original Artists Series, updated MadMen (whose characters smoke from vaporizers instead of cancer-sticks), and even crafted a Seattle Seahawks logo entirely out of marijuana in honor of the Beast Mode strain (named after running back Marshawn Lynch). Stusser’s Higher Ground column also runs in the Seattle Weekly.

For more information, contact Michael Stusser at michael@michaelstusser.com

 

Apple’s Ban On marijuana Social Networking App Goes Up In Smoke

CALIFORNIA: Apple has lightened up on restrictions that once banned cannabis-focused social networking apps from its App Store.

The tech giant reversed course Thursday night by making MassRoots, a social network for cannabis lovers, available on the iOS App Store a little over three months after banning the site’s app. MassRoots first became available through the App Store in 2013, but Apple decided to pull the app last month due to conflicts with company guidelines banning “apps that encourage excessive consumption of alcohol or illegal substances.”

To avoid running afoul of that App Store rule, MassRoots agreed to add a geo-restricting function that only makes the app available in the 23 states that have legalized medical marijuana, the social network said Friday in a blog post. That tweak apparently swayed Apple, as the app was once again available for download from the App Store as of Friday. (MacRumors noted last night that it was possible to bypass the geo-restrictions by signing up for a MassRoots account through the company’s website before logging into the app, though MassRoots founder Isaac Dietrich later said his site was working to close that loophole by Friday.)

 

Apple Reverses Course, Allows Marijuana Apps In Marijuana-Legal States

CALIFORNIA:  Months after Apple pulled marijuana user social app MassRoots from the App Store on November 4, 2014, the Cupertino company has reversed course and allowed the app in the App Store as long as its geo-restricted to the 23 states where marijuana is legal, MassRoots founder Isaac Dietrich told the San Francisco Chronicle

“A few hours ago, an Apple representative called to notify us that our efforts were successful: the App Store is permitting cannabis social apps that are geo-restricted to the 23 states that have legalized medicinal cannabis. MassRoots is available for download in the App Store,” Dietrich said.

In a blog post on its website, MassRoots notes that it will be “implementing new features to strengthen our compliance even beyond what is currently required.” 

Currently, the app requires users to login to their account to use the app. When a user registers a new account within the app, it requires location access to verify that the user is in one of the 23 states where marijuana is legal. However, users who register for a MassRoots account on its website and then log into the app do not undergo the state check, opening the possibility for users to lie about which state they’re residing in. 

App Store Denials: Apple Just Says No To Many Pot iPhone Apps

COLORADO:  On the same November day that saw more than 1 million people in Oregon, Alaska and Washington, D.C.,  vote to legalize recreational marijuana, a popular social media app rooted in the cannabis space was removed from Apple’s massive commercial marketplace known as the  App Store.

The App Store is one of the largest content distribution channels in the world, and we’d already been on there for 14 months,” said Isaac Dietrich, CEO of Denver-based social media outfit MassRoots. “After we were taken down from the App Store, I called Apple back on election day and the guy said they had amended the App Store policy on cannabis social apps.

“I told him, ‘You do know that Oregon, Alaska and D.C. are about to push legalization through.’ He said the executives in the App Store said this content isn’t the kind of content they want to see in the App Store.”

Apple told The Denver Post its policies on marijuana apps have not changed. Its  legal guideline 22.1 says, “Apps must comply with all legal requirements in any location where they are made available to users.”