Anti-Drug Group Concedes That Marijuana Legalization 'Is Happening In America'

The CEO of Partnership at, best known for its 1980s “Your brain on drugs” ads, conceded during an interview with Advertising Age published Monday that the legalization of recreational marijuana in the U.S. “is happening.”

After successful legalization efforts in Colorado and Washington, the 28-year old group, formerly known as Partnership for a Drug-Free America, has rejected requests to launch a campaign condemning the policy shift, viewing anti-legalization commercials as a futile effort, according to CEO Steve Pasierb.

“A public-service ad that says: ‘By the way, voters of Colorado, you don’t know what you are doing.’ Come on,” Pasierb said, adding that pot legalization is “happening in America.”