The Wink In Weed: Marijuana Goes Prime Time

By David Rheins

WASHINGTON: This is the year that marijuana goes mainstream.  Mass media is learning to love marijuana in a big way.  You can’t attend a cannabis event in Seattle, or Denver, or Portland these days without bumping into a documentary film crew or budding filmmaker shopping a cannabis concept.

CableTV has been crazy about cannabis since Showtime debuted its seminal stoner series Weeds in 2005, earning the channel’s highest ratings. Similar successes followed for weed-themed “documentaries” from CNBC, VICE, and CNN.  And then Sanjay Gupta opened the flood gates when he reversed his longtime opposition to medical marijuana and called for its immediate rescheduling. That pronouncement by the face of corporate medicine — CNN’s chief medical correspondent was once President Obama’s pick for Surgeon General — had a massive impact on national consciousness.

Today, it is common to see national magazines talking about cannabis.  And not just Rolling Stone, but old school journals like Time, Newsweek, and National Geographic have devoted entire issues to our beloved plant.  This is the golden age of marijuana, and cannabis types are polishing their acts and going Hollywood. High Times editor Rick Cusick recently joined up with Whoopi Goldberg in a commercial effort to create a pot-infused PMS products.  Top professional athletes like former NBA All-Star “Uncle Spliffy” Cliff Robinson are joining longtime stoner celebrities Tommy Chong and Willie Nelson in creating their own line of legal cannabis products.

Uncle Spliffy Cliff Robinson at MJBA Portland

Uncle Spliffy Cliff Robinson at MJBA Portland

At the April meetup of the Marijuana Business Association in Portland last week, Cliff Robinson told the assembled group of professionals that he had received a huge amount of interest from both media and investors alike since his keynote speech at the Cannabis Collaborative Conference in February.  The topic of sports cannabis and the power of sports celebrities will move the marijuana discussion even further into mainstream consciousness. Designer marijuana for athletes is attracting media attention from Spain, Germany, Italy and from around the globe, Uncle Spliffy’s Marc Belsher told MJNN. “Sports Cannabis is an international phenomenon,” he said.

Team Uncle Spliffy at MJBA Portland

Team Uncle Spliffy

Following Team Uncle Spliffy on stage in Portland was Kerri Accardi, a New York filmmaker whose AK Ventures is making history with a prime time television series, “Hmm Did You Know.”  Designed to educate mass America on the healing benefits of medical marijuana, “Medical Cannabis: The Healing Power Of Knowledge” will be a half-hour news magazine series featuring prominent voices from the cannabis industry, including Nurse Heather Manus, activist/entrepreneur John Davis and Dr. Sunil Aggarwal, along with product placement and sponsorship messages. Initial markets will include Seattle, San Francisco, Miami and Denver, with new markets expected to be released shortly.

“We created the series to inform and educate mainstream TV viewers on cannabis, cannabis healing, and the emerging cannabis industry as a whole,” Accardi told MJNN. “We will featured various topics and interviews with patients and industry notables, topical discussions, politics, investigative journalism, health and sports medicine. We are creating herstory.”

AK Ventures Kerri Accardi takes medical cannabis prime time.

AK Ventures Kerri Accardi takes medical cannabis prime time.

 

 

Medical Cannabis Education: The Healing Power of Knowledge Comes To TV

CALIFORNIA – AK Ventures, a social purpose corporation servicing the cannabis industry, has announced its latest media project, ”Medical Cannabis: The Healing Power of Knowledge”, a 30-minute series that the company intends to distribute via the major television broadcast networks like CBS, ABC, NBC, Fox.

According to company founder Kerri Accardi, the show is intended to inform and educate mainstream TV viewers on cannabis, cannabis healing, and the emerging cannabis industry as a whole.   Featuring interviews with interesting guests, topical discussions, politics, investigative journalism, health and sports medicine, planned segments will include cannabis industry notables Dr. Sue Sisley, Dr. Sunil Aggarwal, nurses Heather Manus, Marcie Cooper, Juhlzie Monteiro of Cannabis Nurses Magazine; attorneys Ken Sobel and Michael Minardi; botany expert and founder of the nonprofit Haleigh’s Hope Jason Cranford; business pioneers Chloe Villano, Cloverleaf University; MJBA founder David Rheins, and Vivian McPeak, founder Seattle Hempfest, “the longest running protestival in the world.”

“We will learn from Veterans Roger Martin and Michael Kravitz and their work on PTSD, The Silver Tour’s Robert Platshorn and his expertise on senior’s health and cannabis,” Accardi said.  “The audience is also introduced to the emotional story of 15 year old medical refugee and Crohn’s survivor / thriver Coltyn Turner and his family.  There will be surprise celebrity and athlete appearances as they stop by to show their support for cannabis education.  The airwaves have never seen anything like this.”

Accardi, founded AK Ventures in the memory of her much loved aunt, who died in 2013.  “We are humbled and grateful for the opportunity to share this information and education in a fun filled, visually appealing, entertaining way with the support of mainstream media.”

As point of clarification, CBS is not producing or sponsoring this project.  It is AK Ventures that is producing the program and is seeking sponsors to fund the purchase of the airtime across multiple markets in the country.

The opportunity that AK Ventures has created for the cannabis community truly is unprecedented. In Accardi’s words,  “We are creating her-story in history!  We are proud to announce Lelehnia DuBois, founder of Humboldt Grace and Michael O’Malley, Curved Papers for becoming a first- to – market sponsor to support the end of prohibition.”

AK Ventures is offering ethical cannabis related and other supportive companies the historic opportunity to be a part of it, giving them the chance to help support cannabis education in North America.   Sponsors will be integrated throughout the programming.