Campaign touting the brand’s high quality and consistency supports new packaging and products in the market as Cresco strives to become one of the leading cannabis brands in the country’s largest recreational state CALIFORNIA: Cresco Labs, one of the largest vertically integrated multi-state cannabis operators in the United States, today debuted its largest advertising initiative created Read the full article…
30-Second Spots Aired On BRAVO, Discovery and The History Channel, Dispelling the Stigma of Cannabis CALIFORNIA: For the first time in history, cannabis education commercials hit mainstream television this week. A groundbreaking media blitz campaign for the upcoming cannabis online TV network Hmm Did You Know (HDYK) aired a number of :30 commercial spots during Read the full article…
WASHINGTON: The mother of a terminally ill child is suing Washington Governor Inslee over the unconstitutional restrictions on cannabis advertising. Meagan Holt depends upon cannabis to save her daughter’s life. Her daughter, Maddie, is diagnosed with Zellweger syndrome and suffers from seizures that have left Maddie blind, deaf, and terminally ill. The suit alleges Washington’s Read the full article…
NEVADA: One of Nevada’s top dispensaries, Acres Cannabis announces a revolutionary deal with a major U.S. airline to advertise in-flight. This marks a historic first for the Cannabis Industry in the United States. This latest announcement continues to puff new life into the “Cannabis Experience.” Located at 2320 Western Avenue, the company has quickly become an industry disruptor, evoking the vibe of a speakeasy Read the full article…
TONIGHT’S MJBAPORTLAND BOOTCAMP CANCELLED DUE TO SNOWSTORM. BE SAFE. WE’LL RESCHEDULE! OREGON: It’s not enough to grow great weed, or create a better edible, in today’s hyper-competitive cannabis market, it’s all about creating — and protecting — your brand, or “CannaMark.” Leading industry attorneys NWMJ Law have partnered with the Marijuana Business Association (MJBA) to present Read the full article…
WASHINGTON: While marketing quality cannabis to eager consumers may seem like simple stuff, licensed cannabis marketers are tasked with operating under strict regulatory guidelines, and must stay diligent or risk the wrath of both federal and state regulators. The Federal Trade Commission is the overseer of advertising in the US, and that includes Washington State’s I-502 legal Read the full article…
How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…
CALIFORNIA: In a sign that the political winds are changing, High Times — the 41-year-old monthly magazine dedicated to all things marijuana — has landed its first ever non-pot-related advertiser. IFC, the cable TV channel owned by AMC Networks, has taken out an ad in the October issue for its show “Comedy Bang! Bang!” Publisher Read the full article…
NEW YORK: Marijuana is a boon to advertising. Not only have marijuana legalization proponents utilized an effective public relations campaign to legalize the drug in Colorado and Washington – and are looking elsewhere – but now the product will also be marketed and sold where it is legal. The sales campaigns include advertising. But advertising marijuana Read the full article…
FLORIDA: Medical marijuana is so popular in Florida that 78 percent of likely voters in Republican-controlled state Senate districts back the idea, according to a recent state GOP poll obtained by The Miami Herald. The survey echoes two others last month that found medical-marijuana support ranging from 64 percent to 70 percent — results consistent with Read the full article…