An Animated Stonan O’Brien Tokes Up On CannNews

HOLLYWEED: You’ve heard the buzz, now watch the interview all the internet is talking about.

In this CannectedTV exclusive animated parody, CannNews reporter Ed Dibble gets heady with comedian “Stonan O’Brien,” host of the “Stonan O’Brien Show.”

Punny, funny, and full of hempy humor, the animated newscast is the latest offering from 420MEDIA as part of the rolling launch of it’s CannectedTV streaming content service.

Available on all major streaming platforms (Google Play, AppleTV, Amazon Firestick, and Roku) Cannected™ is a creation of 420MEDIA, and is designed to be the first mainstream destination for answers to common cannabis questions.

Cannected TV shows feature the most knowledgeable cannabis experts across a diverse array of professional and personal backgrounds.

According to 420MEDIA founder Kerri Accardi, Cannected will be devoted to medical cannabis, offering viewers “education through entertainment” or what the entrepreneur likes to call “edutainment.”

Check out the entire episode on Marijuana Channel One:

Cannabis Has A New Channel Connecting To 250 Million Televisions – In The United States Alone

New streaming media platform gives cannabis companies their best opportunity yet to showcase their brands and reach consumers all around the world through television, online, and mobile apps

NEW YORK: “A New Cannabis Channel” (ANCC), a far-reaching streaming television platform, is set to premiere next month on 4/20, the cannabis industry’s biggest day. The official channel name will be unveiled along with other exciting news in the weeks before the channel bows. Available on the most popular ways people find, consume and engage with content, ANCC offers unprecedented reach and exposure for cannabis, hemp and CBD brands.

ANCC is premiering globally on six television streaming services including Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV and LG Channels – services connected to 250 million televisions in just the United States alone. The channel will also be available online and accompanied by mobile apps for Android, iPhone, Amazon Mobile and Kindle.

 

“From the outside looking in, people may think that the cannabis industry is thriving, but there is still a lot of opportunity that has been out of reach,” said Dan Herer, of iconic Jack Herer™ Brands. “The cannabis industry needs to educate the marketplace, and cannabis businesses need a place to showcase their brands. By providing education through entertainment, A New Cannabis Channel blends the solution to these two challenges, opening the marketplace to tens of millions of people around the world like nothing else that is available.”

 

Despite the continuous march toward cannabis legalization in the United States – most recently with New Jersey and Virginia approving adult-use cannabis sales – the ability for brands to find and nurture large audiences remains limited, fractured and increasingly more complicated. Each state has its own regulatory framework, as do many localities, often constricting the manner and message that cannabis brands can use to reach target audiences. ANCC pierces through the complexity and restrictive regulations, offering cannabis businesses the best opportunity yet to advertise, build brand awareness and engage consumers.

With thousands of hours of high-quality video entertainment content, ANCC is empowered by 420MEDIA, which achieved historic firsts by airing 30-second cannabis commercial spots during prime-time programming on networks including BRAVO, Discovery and the History Channel, and the first-ever cannabis ads to air during an NFL Super Bowl. Viewers tuning into ANCC will see flagship series:

  • “5th Quarter” – Hosted by Super Bowl champion Marvin Washington, “5th Quarter” brings a new and higher standard to those seeking information about cannabis from the sports industry.
  • “Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN introduces important topics about medical cannabis in conversations with medical professionals and patients.
  • “Faces of Cannabis” – Profiling the biggest names in the cannabis industry including pioneers and the people building cannabis into a thriving industry.

 

“People don’t know where to buy, what to buy or how to use cannabis, and those are real problems we solve providing education through entertainment,” said Kerri Accardi, founder of 420MEDIA and the driving force behind A New Cannabis Channel. “Using engaging entertainment to solve the information problem opens new opportunities for cannabis brands, through advertising and product placements. We’re taking this solution even farther by using technology to make calls to action immediately accessible with the tap of a finger. The channel is free to watch, and brands can take full advantage of promotional opportunities for less than their trade show swag budgets.”

 

Leveraging the full internet-based streaming television feature set, advertising takes on a new look as brands are embedded and easily discoverable in every episode. Combined with permanently placed QR codes, viewers instantly leap from programming to product by tapping the screen of their mobile devices. Add-ons extend the reach of advertising with physical world promotional opportunities. And that is only the tip of the branding iceberg created by ANCC.

To get a sneak peek at ANCC streaming content visit its YouTube channel https://bit.ly/3bNDrcO.

Limited advertising and promotional opportunities remain for the 4/20 premiere. Cannabis, hemp and CBD brands interested in joining ANCC advertisers such as Jack Herer™ Brands, Curved Papers, and Chapman Health and Wellness should contact Mark Nockels at mark@anewcannabischannel.com.

“A New Cannabis Channel not only has the opportunity to dispel falsehoods and fiction of cannabis in all its forms, but the responsibility to expose the truth and facts long hidden and even removed from our understanding,” adds Herer. “This channel will not just show us how to survive in this future, but thrive in it. The truth is out: cannabis is the future.”

‘Nurse Heather’ Is Bringing Cannabis Education To A Mainstream TV Audience

CALIFORNIA: For more than a dozen years, Nurse Heather has been on the cutting edge of medical cannabis education.  Beginning April 20th, 2021, she’ll be taking that knowledge, and her cannabis nurses’ perspective, to a mainstream TV audience in her new role as host of “Nurse Talk”  — one of three on-demand programs debuting on 420MEDIA’s ANewCannabisChannel.com

Each episode of Nurse Talk will feature one-on-one  conversations with leading cannabis nurses, doctors, patients, pioneers, and celebrity athletes, exploring answers to common questions about medical cannabis, with a particular focus on understanding the endocannabinoid system, cannabinoid therapeutics, and dosing.

MJNews’ David Rheins had an opportunity to sit down with Nurse Heather this week for an exclusive conversation, during which she explained that her relationship with the plant began as a teenager, where like so many she was introduced to marijuana as a recreational social lubricant.  It was only many years later, as a practicing healthcare professional, that Nurse Heather discovered the powerful medicinal benefits of medical cannabis. A knowledge that she learned directly from from her cannabis-using patients — not through nursing school, professional education, or other healthcare professionals who remained largely ignorant and skeptical of the plant.

As that firsthand patient and clinical experience grew, Nurse Heather began to share that knowledge with other healthcare professionals, and soon became a “go to resource,” public speaker and community leader, picking up the appellation “Cannabis Nurse Heather” along the way. 

Nurse Heather was invited to join an New Mexico dispensary license, assuming the responsibility of sharing with the dispensary staff all she had learned along her journey. She immersed herself on a mission to learn everything she could about the science of cannabis, participating at conferences like Patients Out of Time, Marijuana for Medical Professionals where first discovered the endocannabinoid system.

That knowledge blew “the top of my head off” she told MJNews, “I couldn’t unlearn it, and as a matter of fact I had to share it. It became a passion of mine to help educate my colleagues.”

“Nurse Talk” will debut on April 20, 2021, available for on-demand via Roku, Amazon Fire TV, Android and iOS.

Kerri Accardi Is On A Mission To Educate The World About Cannabis

NEW YORK: Kerri Accardi wants to educate the world about cannabis. She’s been on a personal and professional mission since 2014, when a close relative passed away after an agonizing battle with cancer, suffering the brutal effects associated with chemotherapy and radiation — a battle Accardi believes might have been won had legal cannabis been available.

Her mission to the Staten Island, NY native to the canna-friendly West Coast right at the time when legalization movement was gaining momentum, where she connected with the advocates, growers, caregivers and community leaders who were at the center of California, Oregon and Washington’s quasi-legal medical marijuana movement.

With an activist’s eye and a passion for the plant, Accardi and her team at 420MEDIA have now created A New Cannabis Channel (ANewCannabisChannel.com), an omni-channel media play debuting April 20, 2021 (4/20).  Initial programming will include three original series: “5th Quarter” hosted by NFL Super Bowl Champion and cannabis activist Marvin Washington; “Nurse Talk” hosted by Nurse Heather Manus Sobel, founder of the Cannabis Nurses Network; and “Faces of Cannabis” intimate conversations with cannabis industry thought leaders, and will be available on ROKU, Amazon Fire Stick, Android, and iOS.

 

An ad-supported platform, A New Cannabis Channel is offering permanent commercial placement with integrated marketing, in-video shopping, social media and PR packages for the three inaugural series.

 

Listen in as MJNews founder David Rheins and Kerri Accardi catch up in this MJChannelOne Exclusive Interview:

Emmy Award-Winning Executive Elizabeth Browde Joins A New Cannabis Channel As COO

NEW JERSEY: Emmy award-winning media executive Elizabeth Browde is taking her talents to cannabis media, joining as COO of A New Cannabis Channel, a mainstream omni-channel scheduled to debut on 4/20/2021.

Ms. Browde, whose vast experience includes significant roles in platform start ups, television programming, celebrity global brands, brand building, TV commerce, will join CEO Kerri Accardi in the venture, designed to bring a variety of cannabis-infused edutainment programming to the canna-curious.

“Our focus is on educating the mainstream through compelling content, high-quality production, innovative advertising, and easy accessibility,” Accardi told MJNews. “We are on a mission to educate the world about cannabis.”

Scheduled for a soft launch on the stoner holiday 4/20, A New Cannabis Channel, will feature original programming with the leading voices in cannabis business, science, sports, medical, growing, and consumer culture.  Super Bowl Champion Marvin Washington will host “5th Quarter: What Happens After the Game.”; Nurse Heather Manus will host “Nurse Talk: Nurses Take on Medical Cannabis”; while “Faces of Cannabis” will feature thought-leaders in legal cannabis and hemp.

“This isn’t your stoner channel.” Browde tells David Rheins, “It is really about showing people the many uses of cannabis, and providing them with the information and tools they need to make decisions about how and when to use cannabis.

Listen in on this Marijuana Channel One exclusive, as MJNews Network’s David Rheins talks to Elizabeth about the role of media in the cannabis cultural revolution; women-run enterprises and how they are changing the canna-business; and the programming that will soon be coming to a screen near you.

Santa Sativa Kicks Off “High Holidaze 2020” With 420MEDIA and MJNews

It’s November, and now that the longest presidential election season is (almost) over, we here at MJNews Network turn our attention to the holiday season. To help us kick off the holiday season in style, we invited Santa Sativa to join us for a pre-season chat with MJNews Network founder David Rheins, exclusively here on Marijuana Channel One.

Santa Sativa is kicking off the season with a “High Holidaze 2020” campaign with 420MEDIA.  Watch it here:

 

420MEDIA Trailblazers In Cannabis: Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners At Moyeno Gonzalez & Associates PC

Trailblazers In CannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each Tuesday, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners at Moyeno Gonzalez & Associates PC.

Tell us about your Company

Moyeno Gonzalez & Associates PC is a Latina owned law firm based in New Jersey with a primary focus on cannabis. Earlier this year, Founding Partners Rosemarie Moyeno Matos and Jessica F. Gonzalez joined their respective corporate and intellectual property law practices to provide access to quality legal services for groups that have been largely marginalized in the cannabis industry, particularly women and people of color.

As women of color, we have witnessed firsthand the detrimental effects of the high barriers to entry. Consequently, our firm strives to lower those barriers of entry for those looking to enter the cannabis space who would not otherwise be able to afford to by offering discounted introductory rates for all start-up companies for their first year.

We currently represent clients looking to apply for different classes of adult use cannabis licenses in New Jersey and New York, clients in the cannabis educational space and cannabis and non-cannabis clients across the United States looking to protect their intellectual property. Last year, Rosemarie served as counsel to a client who submitted two applications for a vertically integrated alternative treatment center license in New Jersey.


Blue Logo JPGWhy did you choose the cannabis/hemp business?

The cannabis industry is unique from other industries in that there is a social justice component that must be recognized, met and talked about constantly. As Latinas who grew up in or around inner cities, social justice is personal. The cannabis industry allows us to not only be attorneys in the space but advocates as well for women and people of color. The backbone of our firm is inclusion and we take great pride in providing our communities with cannabis education, resources and of course legal guidance.

What change will your firm address in the industry? Does it address an unmet need?

Our firm levels the playing field for those looking to enter the cannabis space by offering discounted introductory rates, and flat fee packages when possible. High legal costs often preclude certain communities from moving forward with their goals and so in order to include those communities and bring them into the conversation, we have made it our mission to offer flexible rates and packages. We have already seen firsthand that everything in the cannabis industry is more expensive for the simple fact that it can be. Federal prohibition coupled with “green rush” forecasts allows companies to increase prices from real estate to banking fees to legal fees. We could not stand by on the sidelines and see women and people of color excluded from a conversation they have every right to be a part of.

Jess Profile PicRose Profile Pic (2)

 

 What has been the reaction to your product/service/technology?

Extremely positive. We have been able to represent clients from different backgrounds, cultures and professions and help them find their footing in the cannabis space. By fully immersing ourselves in the NJ/NY cannabis market, we’ve been able to forge strong relationships with other professionals who share our same ideals regarding equality and social justice and who can assist our clients in different capacities such as business consulting services, accounting, and insurance just to name a few. Connecting our clients with different professionals lets our clients know that we care about being more than their attorneys, but a part of their team, helping them every step of the way. This service that we provide is especially helpful to women and people of color who may not otherwise have access to those types of individuals or services.

 Are there any upcoming milestones for your company?

Both of us will be speaking at the JC Tech Meetup “Green Rush Volume 2” in Jessica’s hometown of Jersey City presenting on legislation and intellectual property.  Additionally, we have also teamed up with the Hudson County Chamber of Commerce—an organization that provides resources to over 650 businesses in Hudson County—to put on an event in May called the Cannabis Business Summit 2019. Both of us grew up in Hudson County so it is a privilege to be able to give back to our community in the form of cannabis education and resources. To make big changes, we must always start with our community and when given the opportunity and the platform, we must always give back. 

Where can readers learn more? 

 

420MEDIA Trailblazers In Cannabis: Joshua Caruso, The AmeriCanna Dream Festival

Trailblazers In CannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Joshua Caruso,  co-organizer of The AmeriCanna Dream Festival.

Tell us about your Company

We are a group of California cannabis pioneers that have come together to bring to you a cannabis event experience like no other.  You will see that we are different than your typical cannabis event. We are a community-based organization that has deep grass roots in the cannabis industry with combined experience of over 65 years.  We are not a corporate new company buying our way in the industry. We hold values and strive to be a good positive example for our growing community. We do not have investors, backers or corporate interests in our company decisions and hold a very high respect for those who have fought to get our industry to where it is now.

The AmeriCanna Dream Festival is California’s premier grass roots cannabis farmers market style licensed cannabis event.  

Americanna Dream Festival

Why did you choose the cannabis/hemp business?

We saw a great number of our peers and family members suffering with pain and forced to use pharmaceutical drugs. We saw a opportunity through event gatherings to educate and provide a natural way for those to medicate without use of those harmful drugs. We also saw that through these events we are providing a safe place for our industry to gather and discuss new ideas, invigorate each other and together kill the negative stigma while having fun.

What change will your firm address in the industry? Does it address an unmet need?  

California cannabis event scene has been a roller coaster with the passing of Prop 64. We hope to provide a prime example of what a licensed non-corporate cannabis event looks like. We support the small business models and those larger businesses that are doing it right. We are not concerned about profits we are concerned about people and the social positive change events like our present.

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What has been the reaction to your product/service/technology?

Overall the reaction is good. We are a small fish in an ocean of big fish, so we are working extra hard to make an impact in our industry like no other. We will continue to provide a platform for our community to grow and hope to inspire the next generation to continue down this path cannabis is paving.

Are there any upcoming milestones for your company?

We have done a number of cannabis events, but The AmeriCanna Dream, May 18th & 19th at the Cow Palace in the Bay Area California, is our first licensed event.

Where can readers learn more?

www.theamericannadream.com

420MEDIA Trailblazers In Cannabis: Edmund M. DeVeaux, Burton Trent Public Affairs

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Edmund M. DeVeaux, Executive Vice President/Member at Burton Trent Public Affairs LLC, and Policy Advisor of the New Jersey CannaBusiness Association 

 Tell us about your Company

Nearly 10 years old, Burton Trent Public Affairs is a multi-dimensional public affairs and communications firm operating primarily throughout the Mid-Atlantic region. With three primary lines of business: lobbying, business consultancy and strategic communications, Burton Trent customizes and offers its clients public policy counsel, internal and external growth solutions, and messaging employment and deployment strategies.

 

NJCBA-Burton-Trent-Public-Affairs-LLCWhy did you choose the cannabis/hemp business?

Two years ago, the partners at Burton Trent met after a New Jersey legislative fact finding mission to states where adult-use or recreational cannabis was legal. The opportunities to develop the adult-use industry in New Jersey appeared to be boundless. We took a weekend as parents and community leaders to decide if we were all-in pursuing those opportunities as a public affairs firm, given the potential pushback as news spread that we were in the cannabis business. Needless to say, we were all-in.

What change will your firm address in the industry? Does it address an unmet need?

We saw the need to lead the efforts to create a responsible and sustainable professional cannabis industry. We wanted to make sure that the recreational marijuana conversation moved beyond the social aspects of policy and regulatory influence, and actually give the cannabis industry a professional look and feel. The result: Burton Trent’s Vice President, Scott Rudder founded and is currently the president of the Board of Directors of the New Jersey CannaBusiness Association – the state’s first and largest organization created for the development of a professional, responsible and sustainable cannabis industry. The CannaBusiness Association is the chamber of commerce for cannabis in New Jersey. I serve as the association’s primary policy advisor.

Ed DeVeaux Virtues of Vices (1)

What has been the reaction to your product/service/technology?

The New Jersey CannaBusiness Association has a membership of nearly 1,000 individuals and organizations, and hosts monthly informational meetings throughout the state with guest speakers from the spectrum of cannabis-related businesses. I believe the CannaBusiness Association has been successful in not only professionalizing the nascent cannabis industry from a policy standpoint, but it has energized the ancillary service sector. With three formal affiliation agreements with institutions of higher education – Stockton State University, Atlantic Cape Community College and Union County College – the association is ensuring that New Jersey will have a professional and sustained workforce in the industry from growing, cultivation and dispensing to environmental services, security, insurance and legal counsel.

Are there any upcoming milestones for your company?

With amended adult-use and social justice legislation nearly in place, as well as regulatory frameworks, it is our hope that New Jersey and New York (for our New York clients) will be in a position to have not just a more robust medical cannabis economy established, but a vibrant and safe recreational economy being born. 

Where can readers learn more?

www.burtontrent.com

www.newjerseycannabusiness.com

420MEDIA Trailblazers In Cannabis: Cultivator Kevin Jodrey, Wonderland Nursery

Trailblazers In Cannabis
Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create this series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Kevin Jodrey, the creator of Port Royal, owner of Wonderland Nursery, and co-founder of The Ganjier. He’s been a cannabis cultivator for decades, running his own operations and offering consulting services to the broader community.

Tell us about your company.

Based in Humboldt County, CA., the company is comprised of a nursery operation, a retail storefront, a mixed light greenhouse operation, a full sun farm, a distribution facility, an extraction facility, a terpene distillation and biomass drying facility, and labor, compliance and financial management services. With the exception of the full sun farm and the terpene distillation facility, all the other permitted operations are all located at the One Log House property in Cooks Valley, right on Highway 101. The One Log House is an historic Humboldt location, and one of the world’s best-known redwood attractions, complete with a coffee shop and gift shop.

Wonderland Nursery is what I’m mostly known for, and I couldn’t be happier that we were able to bring the business forward from the Prop 215 era to the new Prop 64 compliant model. We have a tissue culture facility that we partnered with, so we can produce true-to-type pathogen-free clones for the regulated industry, and also for growers who would like to cultivate the legal six-plant limit set under prop 64. We do contract work for larger clients who provide the plants they want us to propagate, and I still hunt for plants that the market wants, to provide to those in need and to stay current with those markets.

The new storefront turned out beautiful. We hired a design team from Los Angeles to help us create a modern feel without removing the roots of where we are located — in the heart of the redwoods. One of our partners is a master craftsman/mason, and he oversaw the building of the project so that it came out as desired. The feedback has been excellent, and we will celebrate our first year at this location in March. We focus on carrying products from craft batch farmers located in the Emerald Triangle. I’ve been involved with dispensary operations for about 11 years now, and I’ve always strived to support and highlight the incredible small batch producers from the region. I’m grateful to still have the ability to do so, and intend to for as long as I’m in the business.

wonderland nursery humboldtThe new mixed light operation features greenhouses sourced from Forever Flowering and lit by Fluence LED lights. We can use the range to produce flower for research and development, and for seed production. Having the mixed light operation on site makes testing what cultivars we produce and release to the public so much more exact, and let’s us create the map of how to grow the plant. and what difficulties one may find while growing it to make it a simpler process for the farmer at the farm sites. We’ve been friends with the team from Forever Flowering for a long time. They were our primary sponsor for the Golden Tarp Awards ‘light dep’ competition that I put on every Fall in Humboldt County,  and I’m very happy that I can use them as my greenhouse provider/greenhouse consultants. The same appreciation applies to Fluence Bioengineering as well. We use their fixtures on our plants in the nursery, and really look forward to seeing the greenhouse lit with these excellent LED lamps.

The full sun farm is my family farm, and being able to finally get the County and State licenses is a joy words can’t adequately express. I’ve worked on that project for over six years to get the environmental components up to code, and I’m looking forward to Spring planting this year more than maybe ever. The entire goal of the farm was to be able to maintain ownership of the property and to be able to pass it along to my future generations. Using cannabis cultivation to preserve the land and maintain the animal habitats that have existed on that mountain for millennia has been the goal, and with the new permits I believe in some small way we can achieve that.

The extraction facility, terpene distillation facility, and distribution facility are being built as I write this. Having the ability to remove desirable terpenes and infuse them back into distillate cartridges — to make a true cannabis derived cartridge — is critical for the craft market. To me craft means attention to detail of what makes up your cartridge. A premium extraction facility, coupled with a dedicated terpene stripping operation, allows the smaller farmer to be able to create cartridges that give the satisfaction to the end user. The more options a smaller farmer has to reach his market audience, the better.

In the same vein,  we created a distribution service that can follow the chain of custody so that the quality control stays high throughout. If we begin with the genetics that are in demand, and make it easy to maintain the quality throughout the rest of the downstream steps after cultivation, the end user or the buyer will have a greater level of satisfaction. I believe that efficient production practices coupled with a desire to deliver unwavering quality is where the craft brands must position themselves, and we want to be a part of that process.

We created farm labor, financial services, and compliance assistance packages as well. These issues are ones that many, if not most, farmers have never had to deal with to the extent that they do now. Competent honest assistance is what was needed, and what we have tried to provide.  So far, the feedback has been great. Being local, it is easier to understand the needs of the local farmers and operators so that we can provide what they really need and allow them to do what they really want.

Wonderland NurseryWhy did you choose the cannabis industry?

I have to go back 40 years to answer that one. I chose to be involved with cannabis because the people I saw partaking and selling the product had  — with the exception of being arrested —  a great life. It made me curious, and after smoking my first joint in 1978 I understood why. Cannabis is the greatest social bridge I’ve ever found. It allows people from dissimilar backgrounds to find the common ground needed to make real human connection. Using Cannabis has the ability to reduce petty competition and hostility. It allows for more elegant acceptance of other behaviors and differences. It’s what has sustained my desire to remain in the industry for the past 40 years. I love cannabis and am grateful I made the decision so many years ago to stay true to what I believed in and being able to share in that love with others is just incredible to me.

What change will your firm address in the industry? Does it address an unmet need?

Our firm addresses the integration that’s needed to be efficient. Supply chain management — being able to keep the quality up across the entire production process — is critical for success in today’s competitive markets. Career cannabis operators who assist other cannabis operators know better about where the loss of quality can occur, when compared to operators who simply have a license. By being directly involved in so many aspects of the industry, we have a broader understanding, which we can use to direct operators how to best achieve their objectives. From what plants to grow to how to grow them; from harvesting to sale and where one should focus their energies; from compliance to payroll so infractions don’t make it impossible for the small farmer to succeed — these things are what we think about, and assist farmers with. That is our mission.

I’m not sure if anyone in the state is offering so many services wrapped into such a tight bundle right now. There are many groups who do the different aspects, but I’m not aware of any that handle so many different phases with experience in all of them.

Kevin Jodrey 2

What has been the reactions to your product/services/technology?

Fantastic! We are so happy with how the operation has been received. The storefront is doing great and people love the design. The local farmers we deal with love having a storefront right on Highway 101 with 40,000 cars a day passing by. The ability to showcase your products to a diverse group helps to get the knowledge of your products out there. The nursery is producing stock and we have a delivery truck that delivers across the region. The financial, labor, and compliance services are in demand. The extraction and terpene facilities should be operational by the first of June, in time for the region’s first harvest. Mixed light operation will be ready to go by Spring, in time for first planting. My full sun farm has thankfully always done well, and I can’t wait to get what we produce into the storefront. Humboldt is large, geographical speaking, but not in population. I think our smaller population creates a more intimate relationship between the cannabis participants in our area,  and we all seem to want to see each other succeed. The saying “a rising tide lifts all ships” gets used a lot, but here in Humboldt I believe it really holds true.

redwoods

Are there any upcoming milestones for your company?

The dispensary will be in operation for a year come March. Wonderland Nursery was begun six years ago on February 14, and I couldn’t be any happier that it is still here and expanded. After almost two decades of unregulated nursery operations, I began nursery operations in medical cannabis almost 11 years ago by creating the very first vertical nursery model in the United States. A patient could enter the store and purchase flower from the plants they could see growing in the indoor grow operation, and then purchase the exact clone used in that production. We still follow that model. By constantly exploring what the market desires, and by either breeding or sourcing the plants in demand, we can keep the farmers marketable. There is nothing better in business than being able to stay current by serving people what they need and want.  The years slowly go by and each year passed adds another layer to your acumen and interests. In another 20 years, I’d love to be asked this question again as I hope I can say we are still growing, still serving, still enjoying being part of our cannabis community.

Where can readers learn more?

You can follow us a few different ways to see what we have cooking and what’s in the works. The main site is oneloghouse.com. The nursery is wonderlandnursery.com and @wonderlandnursery on Instagram. A great way to see what’s happening at the nursery is also through @wonderlandoos on Instagram. He and I have been working together for over 20 years. You can follow me directly at kevinjodrey.com and on Instagram @kevinjodrey