3rd Annual Los Angeles 420 Games Set to Attract Thousands to Santa Monica Pier & Venice Beach

CALIFORNIA: The 420 Games today announced dates and planned activities for the third annual Los Angeles 420 Games. The Games will take place on Saturday, March 31 and Sunday, April 1, 2018 at the Santa Monica Pier, bringing famous faces, Professional athletes, X-Games and BMX athletes, and over one hundred cannabis brands together for two-days of healthy competition and community.

“The 420 Games provides a unique opportunity for athletes and health and wellness enthusiasts to come together and participate in a variety of activities, including a 4.2 mile fun run / walk for cannabis respect and awareness,” said founder, Jim McAlpine. “Traditional races tend to be 5K’s, or 3.2 miles. Our race incorporates an additional mile so participants can literally ‘go the extra mile’ for cannabis.”

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This year’s two-day event is expected to draw thousands to the Santa Monica Pier and surrounding areas. The run portion of the event will take place on both Saturday and Sunday, with registration and check-in at 9:00 a.m. and a shotgun start at 10:00 a.m. The course will take participants on a scenic loop from Santa Monica down to Venice Beach and back. There will also be a full day of athletic activities.

Highlights of the LA Games to include:

  • Frank Shamrock & Bas Rutten Arm Wrestling Contest
  • 420 Yoga lead by Ricky Williams
  • Venice Skate contest w Bucky Lasek & $20K cash purse!
  • 3 on 3 B-Ball tournament
  • CBD Massage chairs
  • Jiu Jitsu tournament
  • BMX Half pipe show w XGames athletes
  • Rap battle w/ Harry Mack the world’s greatest freestyler
  • 4.20-mile boardwalk course
  • Live comedy
  • Lagunitas beer garden
  • Food trucks
  • After party
  • NFL players Eben Britton and Ricky Williams speaking
  • 100+ exhibitors & thousands of attendees

420 Games: Ganja Olympics

CALIFORNIA:  One of the biggest blows to the credibility of cannabis users is the stereotype that they are all nothing but lazy stoners. The image is clear in dissenters’ minds: a bummed out person sprawled out on a couch, hitting a bong, watching cartoons and devouring all of the snack foods and pizza in sight. Thankfully, as the new era of cannabis legalization spreads across the country, cannabis users are becoming increasingly more aware of the fact that this image is not only incorrect, but damaging to the image of cannabis use as a whole.

Now, this image is about to get turned on its head thanks to the 420 Games, a multi-city fitness event taking place in cities across the nation in states where marijuana is legal. The event, cosponsored by the popular medical marijuana dispensary locater Weedmaps and Harborside Health Center, will feature a number of cannabis themed physical events to prove that the predetermined image of the “lazy stoner” is nothing but a misconception caused by years of damaging propaganda movements.

Jim McAlpine, the founder of the event and an executive businessman for the McAlpine snowboarding company, is out to prove that cannabis use and physical fitness don’t have to be two different worlds incapable of commingling.

“We’re coming off of decades of negative propaganda stigmatizing cannabis use,” McAlpine said in an interview with a local paper. “We’ve all been lied to, it’s a bad rap and we need to change the dialogue. There are millions of people who use marijuana in effective, healthy and productive ways. We plan to show this to the world via athletic achievement.”