DISTRICT OF COLUMBIA: The marijuana lobby is tired of the “Cheech & Chong” stoner jokes and wants to be taken seriously in Congress.
That’s why the National Cannabis Industry Association dropped actor and marijuana activist Tommy Chong from its Capitol Hill lobbying push slated for the end of April. According to an internal email obtained by POLITICO, the cannabis industry wants to move past the stoner stereotypes embodied by Chong as it tries to remake itself as a serious and respectable segment of the economy.
In a Monday email sent to Chong’s representatives and allies, NCIA Executive Director Aaron Smith said that after deliberations and feedback from “allied members of Congress,” the group decided Chong is not the best representative in stodgy Washington, particularly when it comes to lobbying right-of-center lawmakers.
“Having Tommy out in DC for the NCIA Lobby Days will detract from the overall message we aim for with the event, which is that cannabis business people are regular professionals and relatable to the generally conservative members of Congress we are looking to appeal to,” Smith wrote. “We are here to break ‘stoner’ stereotypes rather than reinforce them.”