DISTRICT OF COLUMBIA: A spokesman for NORML emailed this morning that the pro-legal marijuana group’s submission to Intuit’s small business completion for a Super Bowl commercial spot has advanced to the second round.
From NORML’s communications director, Erik Altieri:
NORML would like to thank everyone who voted for our entry in Intuit’s contest. Millions of Americans now believe that it is time to legalize and regulate marijuana, winning this contest will help put that message in front of millions more.
As a non-profit with a small staff and limited budget, we would greatly benefit from this contest just the same as any of the other small business entries. One would argue that NORML would benefit even more so than many of these entries, as our brand is looking to broadcast a truly national message and bring to light an issue that directly and adversely impacts countless thousands in our country every year.
We hope Intuit will give NORML the same fair chance as any other entrant. Our victory would be a win for all parties involved: Intuit gets lots of media coverage and good will for themselves and their contest, FOX would bring in hundreds of thousands of new viewers who would otherwise not watch the Super Bowl, and NORML gets to take our message about the tragic failings of marijuana prohibition to the masses.
Keep voting and we can make marijuana law reform the topic of discussion at watch parties across the nation during this years “Big Game.”
That puts the pro-pot group one step closer and Intuit in an even tighter spot.