CALIFORNIA: Seventy-nine percent of women surveyed in Orange County, California, agree that their most common health and wellness issues can be addressed with cannabis products, according to a just-released survey conducted by San Diego-based research firm GroupSolver for MyJane in advance of its launch. The survey also revealed the state of Orange County cannabis usage, documenting that up to 40 percent of Orange County respondents who experience stress and anxiety, sleep issues or pain turn to cannabis for relief.
However, approximately 30 percent of recreational or medicinal cannabis users feel uncomfortable purchasing through a dispensary, with 79 percent of respondents expressing interest in trying a curated cannabis subscription service just for women. The survey reached out to 42,000 women in Orange County who met qualification criteria and had a margin of error of less than 5 percent with a confidence level of 90 percent.
These findings reveal a gap in cannabis education and accessibility in Orange County, according to MyJane founder and CEO Kimberly Kovacs, and signal that women want alternatives. She and a founding team of entrepreneurs — Chief Technology Officer Ryan Reid, Chief Scientist Cam Woods and Chief Creative Officer Cara Stewart Raffele — are dedicated to closing this gap and helping women feel better.
“Through MyJane, women will be empowered to take control of their personal wellness, create routines proven to work for them, and reject the idea that one size fits all in health and wellness,” Kovacs said. “Through education, accessibility and community, we will offer women the confidence to make informed health and wellness choices about cannabis.”
Kovacs will be one of the featured investor sharks at the Arcview International Investor Forum in San Francisco, July 19-21, 2018.
Launching in fall 2018, MyJane will offer the first premium cannabis subscription service for women — tailored to meet their individual needs. The software platform is being designed to provide comprehensive research and education to ensure members always are in control of their wellness decisions, helping them create personalized routines just right for them. MyJane’s proprietary algorithm uses artificial intelligence to personalize health and wellness choices. The data collected will drive product choices, improve members’ experiences and add social proof to the void of useful data in the cannabis market.