COLORADO: Recreational marijuana sellers are reaching out to novice cannabis users with a raft of edible products that impart a milder buzz and make it easy for inexperienced customers to find a dose they won’t regret taking.
In many ways, the marketing shift is the pot-industry equivalent of selling beer and wine alongside higher-alcohol options such as whiskey and vodka.
“No one buys a handle of Jim Beam and thinks they should drink all of that in one sitting,” saidTim Cullen, owner of two Denver-area marijuana dispensaries. “But people do want to eat an entire cookie, an entire piece of chocolate. So these products allow you to do that and not have a miserable experience.”
New on the shelves in Colorado’s recreational pot shops is the “Rookie Cookie,” a marijuana-infused confection that contains 10 milligrams of marijuana‘s psychoactive ingredient. That’s a low enough dose that most adults wouldn’t be too impaired to drive a car.