WASHINGTON: How much higher can you get? Well, if you are socially-conscious hip hop artist Kokane, the answer is 39 stories high above the Seattle waterfront.
Kokane and crew — Seattle producers — Chris Pack, Zac Levine and Milo Eubank — were recently spotted shooting a music video on the highest outdoor patio in Seattle — the HQ of Hi-Tunes — where they were cutting the deal to become the first song released on the Hi-Tunes platform.
The campaign was the brainchild of Hi-Tunes founder Scott McKinley, who was inspired by a “Higher” a tribute song that the artist wrote about his deal with Hi-Tunes. “Our video shoot with the Legendary Kokane was a huge success,” McKinley told MJ News Network. “The whole day fell in place beautifully — from the weather to the network of people that showed up — we couldn’t have asked for a better shoot.”
As part of the historic music distribution deal, “Don’t Go” featuring Snoop Dogg , will be marketed along with two kief pre-rolls, and sold through Washington legal pot shops. A special QR code on the label sends consumers to the Hi-Tunes web site where they can stream and download the song, and participate in other band engagements. The release is scheduled to debut at i-502 retailer Emerald Leaves, where the climax of the video – a fan meet and greet — will be shot.
Hi-Tunes is leveraging digital technology to create innovative distribution channels linking artists with a vast array of marketable products. By embedding their music into a multitude of consumer purchases, Hi-Tunes provides musical artists with new revenue streams generated from their music sales, plus greater ability to target specific audience segments, and gain valuable insights into consumption behavior and market dynamics.