This week, Curved Papers premieres its next music video in the Bodega Bars™ series, a collaborative project with the New York City metro hip hop and bodega communities, with “That Guy,” by Sha Summers.

The Bodega Bars™ series will create 12 new music video assets with 12 different local artists, shot completely at their local bodega, corner store, or smoke shop. Forever in NYC, Hip Hop and the corner store have been connected, and rolling papers is the reason why. Curved Papers is paying homage to that relationship with Bodega Bars™. That’s where you’ll find Curved® Papers, at 500 local bodegas, corner stores and smoke shops around the city and across the state. 

The first installment of Bodega Bars™, Solo Jones’ “Frank,” has gotten almost 200,000 views.  The second Bodega Bars™ winner is Sha Summers. BK born, BK based, VA raised, Viper Records recording artist and producer Sha Summers has always had an ear for music. And an eye for quality. Influenced by artists like Notorious BIG, Jay-Z, Kanye West, Erykah Badu, Pharrell and Bob Marley, his sound is a versatile mix of the sounds of the city. Sha has been composing music since age 13.

We first spotted him on @worldemcee and dug in to find out he is on the scene with content on @complex, @lyricalemonade, @nojumper, @HipHopDX and @WorldstarHipHop. He’s a big man, a one-time NCAA D1 basketball player, and boasts the best bars in the borough. Maybe the whole town.

This next release is rendered visually by Chris Swain. A prolific filmmaker and writer, and a performer himself, Chris is all over the country creating cutting edge content in many art forms. Trained as an actor at Stella Adler, this exploding talent won the Mount Vernon (Yonkers) Film Festival in 2019 and has been honored for “Best Pilot” at the LA Film Awards.

It all came together on St. Patrick’s Day at the York Deli and Grill at 108-02 Guy R Brewer Boulevard where Sammie runs the show on the overnights. They have been steady stocking the Curved® Papers front and center.

• Check out Bodega Bars™ @curvedrollingpapers and “Curved Papers” on YouTube.
• Check out Sha Summers @ShaSummers.
• Check out Chris Swain @ChrisSwainFilms.