COLORADO: The Marijuana Policy Project (MPP) unveiled new billboards urging parents to keep their marijuana edibles out of the reach of children.
The ads are part of the Marijuana Policy Project’s ‘Consume Responsibly‘ campaign.
The new ad shows a child peeking over a kitchen counter at what could be a glass of wine or grape juice and a plate of cookies that might or might not be infused with marijuana. The ad reads, “Some juices and cookies are not meant for kids. Keep ‘adult snacks’ locked up and out of reach.”
Jane West, a mother of two, marijuana consumer and director of a marijuana organization, said, “We need to treat marijuana like any other product that is legal for adults and not meant for children. A marijuana-infused cookie might look like a regular cookie to my 4-year-old, just as a glass of wine might look just like grape juice.”