Marijuana Industry Battling Stoner Stereotypes

COLORADO:  Tired of Cheech & Chong pot jokes and ominous anti-drug campaigns, the marijuana industry and activists are starting an ad blitz in Colorado aimed at promoting moderation and the safe consumption of pot.

To get their message across, they are skewering some of the old Drug War-era ads that focused on the fears of marijuana, including the famous “This is your brain on drugs” fried-egg ad from the 1980s.

They are planning posters, brochures, billboards and magazine ads to caution consumers to use the drug responsibly and warn tourists and first-timers about the potential to get sick from accidentally eating too much medical-grade pot.

“So far, every campaign designed to educate the public about marijuana has relied on fear-mongering and insulting marijuana users,” said Mason Tvert, spokesman for the Marijuana Policy Project, the nation’s biggest pot-policy advocacy group.

 

Read full article @ Yahoo News