‘Don’t Be A Lab Rat’ Campaign To Discourage Kids From Using Marijuana Launches Monday

COLORADO:  How do you encourage kids not to use marijuana at a time when acceptance of pot is at historic highs and Colorado is more awash in conflicting marijuana messages than any place in the country?

“This was a tricky one,” ad man Mike Sukle said.

The result launches Monday, when workers begin dropping human-size rat cages around Denver and ads that acknowledge debate about how dangerous marijuana is begin running on television and in movie theaters.

The campaign is called “Don’t Be a Lab Rat.” The idea is to suggest to kids that Colorado has become a testing ground on the consequences of marijuana legalization — and they will be the test subjects if they use pot.


Read full article @ ABC7 News Denver