COLORADO: For all the care Colorado took in launching its regulated marijuana industry last year, it turns out the state misjudged the willpower of the typical American when it comes to chocolate.
Colorado early on established a single serving of marijuana as 10 milligrams of THC, but left it to giddy and often novice consumers of edible pot to carefully break their tasty 100-milligram chocolate bar into 10 pieces. Consumers didn’t understand edible marijuana’s effects can be delayed and powerful, leading to a handful of high-profile experiences, including a 19-year-old who fell to his death last year after eating a cookie that contained 61/2 servings of pot.
“You’re telling these people, ‘Here is a Reese’s peanut butter (cup) look-alike. It’s got 100 milligrams of THC in it. Cut it into 10 pieces,’” said Meg Collins, an executive at Good Chemistry, a Denver-based chain of marijuana shops.