NEW JERSEY: The freeways surrounding MetLife Stadium in East Rutherford, N.J. are about to be plastered with five billboards advocating the use of marijuana, and, in some cases, attacking football just miles from the game’s biggest stage.
Washington and Colorado are the only two states to have legalized marijuana, so the Marijuana Policy Project, an organization based in Washington D.C., decided this year’s Super Bowl between the Seattle Seahawks and Denver Broncos would be an opportune time to get their message out.
“Hopefully it’s going to inspire people to talk to one another about marijuana and particularly its relative harms compared to alcohol and football,” said Mason Tvert, the director of communications at MPP.
This isn’t the first time MPP has tried to steal the NFL’s stage. The group posted a billboard outside of Denver’s Sports Authority Field at Mile High Stadium in September telling the league to “Stop Driving Players to Drink,” and, as a football leaned against a foaming beer glass advised: “A safer choice is now legal here.”