In today’s hyper-competitive legal cannabis industry, excellent branding and marketing is essential. It’s “Differentiate Or Die” says MJBA executive director David Rheins. “It used to be that farmers could rely upon the quality of their crops and their reputation in the local community. With commercialization, the quality and desirability of the product, must be communicated through meaninful branding, appealing packaging, and solid marketing.”
Rheins will be moderating a panel of leading cannabis industry marketeers at the 4th Annual Cannabis Collaborative Conference in Portland, January 24th. The marketing panel will feature a number of top canna-brand experts including Stephen Gold, The Daily Leaf; Sean Lucas, NUG Digital Marketing; and Ryan Michael, KindTyme, as we discuss the top branding and marketing trends every canna-marketer must know.
- Differentiate or Die! Marketing Panel
- 12:00 – 12:45pm, January 24
- Room D204 (Seats 50)
- Speakers: Dave Rheins, Sean Lucas, Ryan Michael and Stephen Gold