NEW YORK: The Skinnygirl empire dominates diet cocktails, and it could set its sights on weed next.
Those who say marijuana branding can’t be done look increasingly likely to be interrupted by someone doing it—most recently, Bethenny Frankel.
The former Real Housewives star turned Skinnygirl margarita queen is rumored to be cooking up her own strain of marijuana, one that (like her other products) will strive to help people stay thin. In the world of alcohol, this means less sugar and more vodka. In the marijuana world it means…well, wait, what does it mean?
“It will be a specially engineered strain of pot designed to not give you the munchies,” an “insider” told Us Weekly of Frankel’s alleged plan. “She read about how profitable the cannabis industry is and wants to get in on that.”