Why Would-be Marijuana Moguls HaveTheir Work Cut Out for Them

Still, there’s a sense that opinions on the issue are changing. And what if five years from now—a generous timeline—the national government sees the benefits of legalization and re-classifies marijuana as a controlled substance like tobacco or alcohol, not heroin and cocaine? Won’t the pot entrepreneurs of today…be in a great position to make millions on legalization? There are still some obstacles. One is that the price of marijuana will likely drop precipitously if it is truly legalized, which will be a boon for consumers but not the producers. While Shively is emphasizing quality, creating a luxury brand that can charge premium prices isn’t easy

Read full article @ Quartz