DISTRICT OF COLUMBIA: Drug reformers always dreamed of a world where users were safe and dealers were free. Then that world arrived, at least in the states where marijuana is legal. Now they see a new nightmare on the horizon: Big Pot.
The specter of corporate cannabis loomed large on Tuesday, when the family of Bob Marley appeared on NBC’s Today Show, announcing the creation of Marley Natural. The world’s first global brand of marijuana launched with the support of $50 million dollars in private equity and the same marketing machine that took Starbucks to the masses.
“We see the inevitability of large, well-run companies to sell cannabis,” said Brendan Kennedy, the CEO of Privateer Holding, the Seattle-based company that’s behind the Marley brand. “That train left the station a long time ago.”
Less than a year after Colorado and Washington state opened the first commercial pot markets, and less than a month after two more states voted to follow suit, such frank capitalism has shocked the smiling wise-men of weed and their crusading friends in the legalization movement. Most hoped the market would remain a cottage industry of small-scale growers, collectives and dispensaries. Few expect it will.