The affable 63-year-old owns 10 stores, making him the owner of the city’s largest marijuana business chain, even though selling pot over the counter remains illegal in Canada.
When asked how a customer would buy cannabis, Briere says all one needs is photo ID and proof of a medical condition that might be alleviated by pot — for example, a prescription for pain medication or a bottle of antidepressants.
“We’re making it easy for people to get ahold of a real medication that is natural and safe for you,” he says proudly. “Every day we sign people up. Every day.”