CANADA: OrganiGram Holdings announced that it has been chosen as the exclusive Canadian cannabis producer, business partner and brand developer for Nova Scotia-based Trailer Park Boys (“TPB”).
As part of the agreement, OrganiGram will work with the team at TPB Productions Ltd. to develop branding, packaging, and a competitive product portfolio targeted towards recreational marijuana consumers and distributed exclusively by OrganiGram. The deal also includes product placement opportunities as well as branding of peripheral cannabis items.
“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we’re incredibly excited at how the partnership will come to life,” said Ray Gracewood, Chief Commercial Officer at OrganiGram.
Trailer Park Boys have become a well-known name within the Canadian entertainment landscape since first appearing on air 1999. Following their agreement with Netflix in 2014, TPB audiences have expanded exponentially into the United States and beyond.
“We remain firmly committed to producing and supplying world-class cannabis for our increasing patient base; and we plan on maintaining that commitment in the future at OrganiGram. But we also need to be strategic about the opportunities that will be afforded to us with the advent of recreational use in Canada. Brands will play a key role within the cannabis market space, and we’re devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we’re prepared,” added Gracewood.
“We had been monitoring closely to best understand how we might be able to enter the cannabis space in Canada. After our initial meeting with the Maritime based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward,” said Louis Thomas, President of Sonic Entertainment Group, representing TPB Productions Limited in this transaction.
The agreement, which has an initial term of five years, encompasses an exclusive product and branding partnership in Canada in exchange for consideration that includes a combination of cash royalties and other non-monetary consideration.