COLORADO: Suburban moms selling marijuana is no longer just the plotline of the Showtime series “Weeds”. It’s a growing reality.
Women are increasingly entering the marijuana market as business owners and customers, as the legal obstacles are gradually cleared and retail spaces grow in number.
Women Grow, a Denver-based industry network for women in the cannabis market, estimates that about 20% of marijuana business owners in the U.S. are female. (Women-owned companies comprise about 30% of all U.S. businesses, but as the majority are nonprofit, they account for just 4% of overall business revenue, according to a 2014 report by the National Association of Women Business Owners.)
In Colorado, the proportion of women in the medical marijuana patient population has grown to 35% in 2015 from 28.5% in 2009, a trend Cassandra Farrington, chief executive of Marijuana Business Media, says extends nationwide.