MAINE: Supporters of an initiative to legalize the recreational use of marijuana on Tuesday announced an advertising campaign that uses city buses to promote marijuana as a safer alternative to alcohol.
The ads depict smiling people who by all accounts appear to be average, rather than depicting pot-smoking stereotypes. The ads contain messages such as, “I prefer marijuana over alcohol because it’s less toxic, so there’s no hangover” and “It doesn’t make me reckless or rowdy.”
The ads are funded by the Marijuana Policy Project, a Washington, D.C.-based nonprofit that has made Maine one of 10 target states to legalize marijuana by 2016.
In November, Portland voters will be asked to legalize recreational marijuana use by adults over the age of 21.
Marijuana is illegal under federal, but Maine is one of 26 states to allow the use of medical marijuana.