OREGON: When crafting a marijuana legalization measure, it is necessary to balance several objectives, including: personal freedom and public safety; tax revenue and responsible use; free speech and advertising restrictions designed to keep marijuana out of the hands of minors; and out-of-state competition vs. protecting in-state mom and pops. When drafting Measure 91, we co-authors carefully considered these various interests and felt that we had developed a sensible law that would stake a moderate middle on these issues and move the state of Oregon forward with a cannabis industry that would follow in the footsteps of our successful microbrewery and winery industries, while most importantly ending the arrest and citation of thousands of people for marijuana offenses. Apparently, voters agreed, supporting Measure 91 with more than 56% of the vote.
To balance the need to bring in out-of-state capital and protect Oregon’s homegrown industry, we concluded that the best way to balance these interests was to provide for a low, barrier to entry and provide for transparency. With a $1,250 license fee for growers, producers and retailers, Oregon entrepreneurs could be vertically-integrated for just $3,750 and market themselves as true Oregon small businesses.