OREGON: With its rough-sawn cedar walls, burled maple counters and muted colors, William Simpson’s upscale shop in downtown Dundee could easily be mistaken for a wine tasting room.
Thing is, Simpson’s not selling Oregon pinot. He’s selling pot.
The recent opening of Simpson’s store in Oregon wine country signals the latest evolution in an industry going mainstream. The Portland market is saturated with marijuana dispensaries, prompting a handful of entrepreneurs to set their sights on a different crowd: tourists.