Do men and women view brands the same? Of course not. Cannabis Branding for Men & Women is the newly released white paper from Canna Ventures.
This paper explores the differences in motivation between men and women and what brand attributes are preferred:
- The breakdown of men and women cannabis consumers and industry leaders, and how that may impact marketing implications.
- Cannabis branding, messaging, creative, and product preferences of men vs. women.
- Packaging appeal of men vs. women and how that can impact your brand.
Click here to request your copy of this white paper: