COLORADO: The burgeoning marijuana industry in Colorado is scrambling to get a piece of the holiday shopping dollar.
Dispensaries in many states have been offering holiday specials for medical customers for years — but this first season of open-to-all-adults marijuana sales in some states means pot shops are using more of the tricks used by traditional retailers to attract holiday shoppers.
Just as traditional retailers sell some items below cost to drive traffic and attract sales. Recreational marijuana retailers are doing the same.
The Grass Station in Denver is selling an 1 ounce (28 gram) of marijuana for $50 — about a fifth of the cost of the next-cheapest strain at the Colorado dispensary — to the first 16 customers in line Friday, Saturday and Sunday.