CALIFORNIA: Medical Marijuana, Inc. announced that its portfolio company HempMedsPX has retained Cheryl Shuman as a brand ambassador. Shuman is considered to be one of the most visible women in the medical cannabis reform movement and was awarded 2013 Activist of the Year at the Seattle Hempfest.
HempMedsPX represents, markets and distributes cannabidiol (CBD)-rich hemp oil dietary supplements and food products that have no psychoactive effects. “This strategic alliance with Cheryl Shuman and HempMedsPX is a win-win for the medical cannabis industry,” states Charles Vest, VP of Communications. “This is an unparalleled alliance that brings the powerhouse of media recognition and the premier hemp-based CBD product distributor together for the single purpose of educating the world on the value of CBD-rich hemp oil. We are extremely optimistic that this will have a global impact on the industry.”
“Just like Pauline Sabin organized her lady friends of society in the 1930′s to overcome alcohol prohibition, my daughter Aimee & I have had the good fortune to be the most visible women in the media at the forefront of the cannabis industry. The world is witnessing the beginning of the end of the prohibition of cannabis and hemp. Our mission to ‘rebrand’ and redefine the image of a modern cannabis consumer works hand in hand with the most professional brands in the industry,” Shuman said.
“The alliance will kick off with the focus on maximizing the health benefits of hemp-based CBD without the psychoactive effect most consumers associate with ‘getting high’. Working with HempMedsPX, the leading hemp-based CBD product marketing company, is a perfect fit for us to educate the masses on just how far the industry has come with quality products in a Madison Avenue-worthy package. The alliance puts HempMedsPX first in line for all celebrity media product placement opportunities in film, television, music and lifestyle media,” Shuman noted.
“My plan is to make these hemp-based CBD products the ‘star’ by introducing their health benefits to my celebrity and media connections. I plan to implement an aggressive product placement campaign in all of the top media, films and television shows. As both an investor and business expert, I’m 100% confident that we will quickly dominate the market in sales and media exposure.”