WASHINGTON: It looks like the kind of late-night commercial meant for people taking bong rips between “Family Guy” reruns. To a Seattle weed entrepreneur, however, the two-minute ad above is the first step toward building a $100 million marijuana empire.
Brian Laoruangroch, 29, is president of Prohibition Brands, a company that wants to mass-produce marijuana cigarettes and cigars and sell them as a standardized product. The company is little more than an idea at the moment, but Laoruangroch is telling potential investors he envisions his brand as “the marijuana version of a Marlboro cigarette.”
In the commercial, Laoruangroch takes on the guise of a stereotypical cowboy to woo financiers. Aided by two skimpily clad female models and a puppet horse, he discusses the “green rush” of investment in marijuana.
“I thought that the two most important things for an ad were to make something comical, number one, and number two, it’s no secret that sex sells,” Laoruangroch told The Huffington Post. “So we found two really comical girls and a really sexy cowboy.”