NORTH CAROLINA: Level Brands has announced a licensing agreement with Vancouver-based Isodiol International to develop consumer products for kathy ireland® Health & Wellness, a licensor to Level Brands, and for Level Brands subsidiary I’M1, the company’s lifestyle brand for men.
According to a company press release, Level Brands will receive an initial US$2 million payment in the form of Isodiol shares and initial cash payments of US$62,500 due at execution of the licensing agreement and on June 30, 2018. During the term of the agreement Level will also receive US$750,000 per quarter in the form of Isodiol shares and a 3% royalty on all gross sales of branded products. The contract term is for an initial five years. Marketing materials were designed and filmed in December 2017 and both parties intend to finalize all points of the negotiations no later than January 31, 2018.
“Isodiol is an innovative, progressive and pioneering company,” says Kathy Ireland, Level Brands’ Chairman Emeritus and Chief Brand Strategist. License Global magazine names Ireland one of the 19 most influential women in the licensing industry, Ireland is the subject of multiple Forbes magazine covers, domestic and international, and Furniture Today magazine names Ireland the 18th most influential leader in the furniture industry.
“Isodiol’s success in CBD products derived from hemp are 99%+ pure, bioactive and pharmaceutical grade. The products include body balm, tincture, skincare, nano-mist and functional beverages. One of the many responsibilities in this new venture is, for me personally, to serve as Educator in Chief about cannabidiol, and how it is used by Isodiol. This company is leading the strategy of appropriate uses of hemp derivatives, and Isodiol products are free of THC. It’s ironic that people find controversy in the powerfully useful hemp plant. Without THC, hemp has many natural and important uses, which are beneficial in countless ways. We need people to please understand, that hemp, without THC, is similar to a grape without fermentation. What the Isodiol team has done is, bring the best qualities of hemp-derived CBD to the market without any psychotropic element, whatsoever. This is the second product for kathy ireland® Health & Wellness, licensed by Level Brands, and we welcome the Isodiol team to our family at Level.”