WASHINGTON: Leafly, the world’s leading technology platform that helps customers around the world find and discover the cannabis product that is right for them, today announced the hiring of Tim Leslie, a 20-year veteran of Amazon, to the role of Chief Executive Officer. As Leafly CEO, Tim will guide the company’s vision and strategy as it continues to expand around the globe.
“Leafly is the most trusted brand in cannabis; the authoritative source on cannabis, where everyone from consumers to potential consumers to dispensaries to growers go to discover the latest and best information about cannabis and cannabis products,” Tim said. “Leafly has been at the forefront of shaping the conversation on cannabis and demystifying this rapidly evolving product and industry.”
“Whether it’s on the Leafly app or Leafly.com, our vision is to empower customers around the world to find and discover the best cannabis products for them,” Tim said. “There is an ever-growing range of legal cannabis products, and as broader legalization gains global momentum, and new opportunities open up, Leafly will be there with its mainstream voice providing customers with the best cannabis information and content.”
Tim joins Leafly from Amazon where he most recently served as Vice President of Amazon Prime Video International. In that capacity, Tim launched Prime Video in more than 200 countries around the world, managing product, technology, marketing and operations for international expansion. Tim’s background in launching businesses around the world and his deep knowledge of customers and content will help Leafly in its on-going international growth and cannabis-related content strategy.
“In addition to helping customers around the world make informed choices about cannabis, Leafly’s rapidly growing marketplace also empowers cannabis businesses to find and retain loyal customers,” Tim said. “Today we are providing new and existing cannabis businesses with the broadest and deepest information in the industry; information that they can trust to provide a professional and personalized experience for customers in a regulated environment.”
Tim started at Amazon in 1999 as Vice President & Associate General Counsel responsible for Worldwide Retail. He helped Amazon launch businesses around the world and built and managed Amazon’s international legal team, which grew to 150 employees under his leadership. In 2013, Tim joined the Amazon Prime Video business as the Managing Director of LoveFilm, a UK and German video streaming and DVD rental business that Amazon had acquired. Tim was responsible for the management of LoveFilm, integrating it into Amazon, re-branding LoveFilm as Prime Video and launching Prime Video in the UK and Germany, which was completed in February 2014. Tim went on to lead the launch of Prime Video globally in 2016.
With more than 20 million monthly online sessions and 1.3 million crowd-sourced strain, product and dispensary reviews, Leafly connects patients and consumers with cannabis brands, products and retailers. Consumers can use Leafly’s easy-to-use website and mobile app to learn about the right products for their lifestyle and wellness needs, find those products safely and efficiently from licensed and regulated dispensaries or retail stores around the globe.