NEW YORK: After a landmark year of growth and expansion, the cannabis community will ring in the new year with its first ever Times Square billboard placement. Honeysuckle Magazine, a nationally distributed print and digital publication celebrating audacious women and bringing counterculture to the masses, and its cannabis brand partners will make history by openly advertising on Times Square billboards on one of New York’s busiest and most iconic nights of the year.
Video spots featuring Honeysuckle and its partners will air around 100 times from 5PM on December 31st up to 2AM on January 1st in Times Square, which has become a worldwide symbol of ushering in an auspicious new year. LA-based designers created poppy artistic compilations, spearheaded by chief designer, retro, b (founder and CEO of ARM), chief animator Désha Stewart (creator of Comet Me Bro and Spacegirl and Bark Bark) and animator Aaron Daniel Seigo (Sack of Justice Productions.) These videos also evoke the bold, edgy visual choices that have come to define the publication (retro, b designed the cover and much of the artwork for Honeysuckle’s recent edition ONE, now available at Barnes and Noble nationwide) and celebrate the magazine’s 2018 highlights. Find the billboards along Seventh Avenue at 42nd and 49th Streets.
The spots will mark a public advertising debut for many brands, with focus on minority and women-owned entities such as The WeedHead™, helmed by acclaimed cannabis industry trailblazer Dasheeda Dawson; My Bud Vase, an official selection of the Academy Awards Gifting Suite; and the NYC-based luxury brand Happy Munkey. A full list of participating brands – both in and outside the cannabis sector – is available below.
Honeysuckle’s splashy intro to 2019 comes on the heels of Governor Andrew Cuomo’s announcement to put adult-use cannabis legalization on New York State’s docket. It’s also perfectly timed to get fans of the countercultural publication ready for the upcoming BLACK issue, releasing nationwide in late February. Several brands featured in the billboard campaign will also be part of this groundbreaking edition, a deep dive into African-American culture that examines serious questions around race, historical legacy, arts and entertainment, activism, prison reform, women’s issues, and stories from the street.
Brand partners in the New Year’s Eve Times Square billboard campaign: Cannabis Network Media, Curved Papers, DSGNR DRVG, Elixinol, Happy Munkey, HRTBRK studios, Kelly’s Bar, The WeedHead™, MTracTech, My Bud Vase, Nutrafuels, Restorative Botanicals, retro, b, Your CBD Oils.