Green Bits Named TechCrunch Disrupt First Runner Up

The team’s advancement in this premier investment event brings mainstream Silicon Valley credibility to the cannabis industry, which struggles with a perception of being mired in a “gold rush” mentality.

CALIFORNIA: Cannabis technology company Green Bits today announced it has been named the first runner-up at San Francisco’s prestigious TechCrunch Disrupt Battlefield competition. The event marks the first time a cannabis technology company has been accepted into TechCrunch Disrupt, a highly regarded technology event known for identifying and producing young companies that are changing technology applications across sectors.

Green Bits, which provides point-of-sale software services for the emerging legal recreational cannabis market,  was not only accepted to the competition, but advanced to the final round of just six participants and was then named first runner-up. “I am deeply honored to have made it to the TechCrunch Disrupt Battlefield finals,” said  company co-founder Ben Curren, who presented at the grueling multi-day event alongside co-founder Trae Robrock. “There’s not a lot of competition providing this sort of software with our pedigree within the marijuana market. This is Silicon Valley-quality software, custom-tailored for this new business model, and I am thrilled my peers in technology have recognized that.” 

Founded in 2014 by and bootstrapped with proceeds from selling his Outright accounting software company to GoDaddy, the one-year-old point-of-sale system already serves nearly half of the retail recreational marijuana market in Washington, despite the software still being in the beta stage. 

See Green Bits’ TechCrunch Disrupt presentation here.

Curren and his co-founders, former Outright colleagues Trae Robrock and Andrew Katz, developed the software working alongside recreational marijuana retailers as their stores opened. While other POS companies have shoehorned, revamped, and retrofitted their software to fit this unique segment, Green Bits seamlessly meets the needs of marijuana retail. An easy-to-use iPad-based register and web-based inventory solution work together and automatically sync to each state’s system. 

“We wanted our software to work like that in a marijuana store: You ring the customer up, and it’s simple; but our software also ensures that you’re in compliance with state and federal laws governing the sale of marijuana,” says Curren.

Because of individualized state reporting requirements, Green Bits customizes for each state. Having achieved 45 percent market share in Washington state while still in the beta stage of product development, Green Bits is now moving into Oregon and Colorado.

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