COLORADO: GreenScreens, based in Boulder, Colorado, industry leaders for in-store information boards and California-based Cannabis Club TV, the only digital cannabis infotainment network backed by Tommy Chong, have entered into an agreement to combine resources providing cannabis dispensaries with a one-stop shop for digital footprint management.
According to a joint press release, the new partnership features the first and the largest Direct Out Of Home (DOOH) and Over the Top TV (OTTtv) portable broadcast network devoted to the cannabis industry. It provides the customer a visual path to brand awareness, the budtender an opportunity to up-sell, the cannabis brand an outlet to tell its story, and the dispensary a sales lift to the brands in the store.
“Combining our business model with GreenScreens just made sense, Cannabis Club TV is all about providing customers with more choices for great video entertainment integrated with mobile and quality service,” said Danny Keith, Cannabis Club TV CEO. “Providing the dispensary with entertainment and menu boards guide consumers to better purchases and empowers staff with solutions to increase sales.”
The deal will leverage the executive staff and sales teams of both companies to manage the existing 10 states (WA,OR,CA,CO,NV,MI,MD,FL and AZ) and about 350 screens in those markets. The opportunity to expand both networks exponentially will allow this new collaboration to grow to over 700 screens by the end of June 2018.
“It is a perfect synergy! Coming off our 2017 results, where we’ve opened over 40 stores in Colorado alone. We are excited to partner and aggressively grow our store base outside of Colorado. We see this key partnership with CCTV as one important piece of our growth strategy” -Ryan Sterling CEO GreenScreens.
One Love dispensary in Long Beach, CA owner and COO Jeremy Abrams, a quick adopter of the combined technology play says: “I couldn’t be happier with how beautiful the digital displays and televisions came out. Everything about it was simple. From the Installation to fine tuning, the process and product couldn’t be any better.”
Dispensaries and medical offices providing services to cannabis patients can contact either company to obtain an unparalleled digital experience with no installation costs.