CALIFORNIA: Wearing a straw hat and a big grin, farmer Casey O’Neill is busy greeting customers at a Saturday farmers’ market in Mendocino County, Northern California. “Another day in paradise,” he calls out, as one approaches. Fresh broccoli, courgettes and spring onions are on display on his table, all grown at his farm.
Next to the vegetables is a different kind of crop: mason jars full of marijuana buds, bearing handwritten labels such as “Lemon OG” and “Ogre Berry”. A bong sits at the front of the table, for sampling. “Wow, is that really grown outdoors?” says one shopper who takes a hit. Cannabis-infused honey, lip balm and chai tea are for sale at nearby stands.
Among the market-goers is a bright-eyed entrepreneur, Michael Steinmetz, a native of Venezuela based in San Francisco. He chats with farmers and shows around new staff members, who wear green T-shirts displaying the name of his company, Flow Kana.
The concept behind Flow Kana is simple: delivering farm-to-table cannabis that is organic and grown outdoors. Several of its partner farmers are at the market. When a Flow Kana customer orders some of O’Neill’s Ogre Berry strain, the buds will arrive at their door with a little label saying, “Grown by Amber & Casey”.