Cannabis Industry Needs More Budtenders

Jake Dimmock at Diego Pellicer Seattle

The Cannabis industry is thriving right now, as more and more states legalize the natural drug for medical consumption and recreational use. The industry is worth an astonishing $50 billion dollars and one of the most in demand positions is what’s known as the budtender.

Budtender’s are the front of house staff, the first people you will see when you visit a Cannabis dispensary when you obtain your Medical Cannabis Prescription. These positions are in huge demand, generally, they have a huge wealth of knowledge and must know about a variety of strains, what they are used for and what they do. Not only this, they are also offer up advice, recommendations and product safety.

This means, anywhere that Cannabis is legal, there are firms headhunting super-savvy sales people with the ability to sell the heck out of as much Cannabis as humanly possible. The salesforce is not for the faint hearted, let’s face it, the Cannabis industry did not grow to be 50 Billion dollars by being passive when it comes to sales.

Dispensaries need very knowledgeable people to push as many grams, oils and edibles into the bags of hundreds of consumers that pass through their doors each day. Those who can do this and focus in on the customer care at the same time are the most successful in the business.

Dispensaries look for people who are very enthusiastic about Cannabis. The best Budtender’s can make in excess of $35-40K in their first year. Most dispensaries start their staff out at $12-14 dollars an hour. It’s a very good sustainable income if you can get it! Let’s face it, Medical Cannabis is a green niche, no pun intended.

So how do you get the job?

To become a budtender, there are some requirements. You can forget thinking that it involves growing dreadlocks, having blazed red stoner eyes and tie-dye clothing. The industry is trying to project an image that goes against the grain of the stereotype. Adding “I have watched get high 50 times” to your CV will not work, so forget that.

Budtender Requirements

  1. Gift of the gab – Budtenders are not just enthusiastic about the products, they also possess a certain finesse when it comes to selling. It is a fine art that is not learnt but something every good salesman possesses. They can answer any question about any product within a split second and turn that answer into a sale.
  2. Knowledge – A good Budtender will always be able to answer any questions on any product immediately. They have extensive knowledge on a wide variety of product. Though dispensaries supply on-the-job training, having knowledge about the different strains will be a bonus.
  3. Customer Service Skills – Customer service is always a must in Business, especially the retail sector. Successful sales people can talk to a customer in such a way that they feel very comfortable and confident that the product they are selling them is what they need.
  4. Highly Organized – Every second is a hustle in any Business on the sales floor. Showing your employer, a great level of determination early-on is the sure-fire way to success in the Business. The Business of sales is a cut-throat world, nobody will carry you through it, it’s a path you learn on your own and put your unique twist on.

 Photo: Jake Dimmock, the original budtender at Seattle’s Diego Pellicer.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>