Marijuana has become relatively mainstream in American society today.
And on no day is pot bigger than on April 20, commonly referred to as “4/20.” For marijuana consumers, 4/20 is akin to Christmas, Thanksgiving, and the Fourth of July all rolled up into one big holiday.
Similar to how the holiday season is the biggest time for retail stores, 4/20 ushers in big profits for distributors of marijuana, both legal and illegal.
Just how big?
LendEDU conducted a survey of 1,001 adult Americans who anticipate toking up this Friday, April 20, and we came away with the following key findings:
- Between the product itself, food munchies, and paraphernalia, the average 4/20 consumer is expected to spend $146.12 this Friday, with $71.35 of that going toward the actual product
- 35.66% of respondents are taking off work this Friday, April 20, while 20.05% of those going to work plan on going into the office under the influence
- 55.44% of respondents have already accounted for 4/20 related expenses in their monthly budgets