NEW YORK: It was either a slow news day or the fact the campaign in question featured the buzzworthy hot topic of pot, but MarijuanaDoctors.com pulled a fast one over many media outlets, as initially reported by CNNMoney’s Brian Stelter.
The trouble started when MarijuanaDoctors.com issued a press release on Friday, March 7 announcing it would start to air commercials for medical marijuana use — a first for mass-market TV. Indeed, the controversy surrounding marijuana has made it difficult for big name broadcasters to even consider ads.
However, the release apparently jumped the gun by claiming these ads would, in fact, air on major networks, such as Fox, CNN and ESPN. Instead, an ad was uploaded to YouTube.com and the group ordered ad time via Comcast Spotlight for local spots in New Jersey, which has a medical marijuana program on the major networks cited. Yet Comcast Spotlight (as do all sellers of TV ads) retains final approval rights before a spot airs, and ultimately rejected the ad.